Associate Specialist – External Communications (Public Relations)

Charlotte, NC (On-site)

$48K/yr – $75K/yrEntry LevelFull time

Posted 6 days ago

Job Summary

Own media intelligence, measurement and editorial alignment workflows for PR, and drive research, content support, and cross-functional projects while optimizing tools and processes to improve coverage, planning and outcomes.

  • Track traditional, digital and emerging media coverage to spot signals and issues
  • Develop recurring reports and insights to guide planning and impact measurement
  • Collaborate on editorial updates and cross-functional planning to align priorities

Job Description

Responsibilities

  • Media intelligence & issue awareness: Track traditional, digital and emerging media coverage to spot meaningful coverage, reputational signals, competitive trends and issues that may require PR attention, including during earnings, major announcements and other high-visibility moments.
  • Measurement, reporting & insights: Develop recurring reports and analysis that help the PR team understand coverage, measure impact, identify trends and apply learnings to future planning.
  • Editorial planning & alignment: Create recurring updates that help leaders and partners understand PR wins, results, upcoming priorities and key external moments, while helping lead department-wide planning meetings that keep the function aligned.
  • Research & external visibility: Conduct research that informs media strategy, priority journalist and outlet lists, awards, speaking opportunities, thought leadership platforms and competitive visibility.
  • Content & message support: Draft, edit and maintain PR materials, briefing documents, messaging resources and other external communications content that are clear, accurate and easy for partners to use.
  • Special projects: Flex across corporate communications, consumer PR, executive communications and social community management to support priority projects and emerging needs across the PR function.
  • Tools, systems & smarter ways of working: Support media intelligence platforms, databases, reporting processes and emerging tools while identifying ways to make recurring work simpler, faster and more consistent.

Requirements

  • 0+ years of experience
  • High school Diploma or GED equivalent

Benefits

  • Time Away: Program starts at 20 paid time off days in addition to 11 paid holidays and 8 hours of volunteer time off yearly (time off days are prorated based on start date and program varies based on full or part-time status and management level).
  • Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan pay downs and 529 educational save up assistance programs, tuition reimbursement, employee stock purchase plan, and financial learning center and financial coach access.
  • Supporting your Health & Well-being: flexible health and insurance options including medical, dental and vision, employee, spouse and child life insurance, short- and long-term disability, pre-tax Health Savings Account with employer contributions, Healthcare FSA, critical illness, accident & hospital indemnity insurance, and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.
  • Building a Family: adoption, surrogacy and fertility assistance as well as paid parental and caregiver leave, Dependent Day Care FSA back-up child and adult/elder care days and childcare discounts.
  • Work-Life Integration: other benefits including Mentally Fit Employee Assistance Program, subsidized and discounted Weight Watchers® program and other employee discount programs.
  • Other Compensations: depending on the role for which you are considered, you may be eligible for travel allowances, relocation assistance, a signing bonus and/or equity.
  • To view more detailed information about Ally’s Total Rewards, please visit this link: https://www.ally.com/content/dam/pdf/corporate/ally-total-rewards-snapshot.pdf
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Ally

3.8 Glassdoor

Ally Financial Inc. (NYSE: ALLY) is a leading digital financial services company and a top 25 U.S. financial holding company offering financial products for consumers, businesses, automotive dealers and corporate clients. NMLS #3015 | #181005 | https://www.nmlsconsumeraccess.org/Ally's legacy dates back to 1919, and the company was redesigned in 2009 with a distinctive brand, innovative approach and relentless focus on its customers. Ally has an award-winning online bank (Ally Bank, Member FDIC), one of the largest full service auto finance operations in the country, a complementary auto-focused insurance business, and a trusted corporate finance business offering capital for equity sponsors and middle-market companies. We extend equal employment opportunities to qualified applicants and employees on an equal basis regardless of an individual’s age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.Fast Company’s Best Workplace for Innovators, 2021Crain’s Fast 50: Southeast Michigan’s Fastest Growing Companies, 2021Forbes Best Employers for Diversity, 2021DiversityInc Top 50 Companies for Diversity, 2021Best Places to Work for LGBTQ Equality, 2020Adweek Brand Genius Award, 2020Brand Film Best Employee Engagement Campaign, Moguls in the Making 2020AdAge Top 10 Marketers of the Year, 2019DiversityInc Noteworthy Company, 2019

Founded in 1919
Detroit, Michigan, USA
15K employees (527 in marketing)
73% recommend to a friend
88% CEO approval

Salaries

Posted range

$48K/yr – $75K/yr

Taken straight from the job posting.

The middle of this range ($61K) is in line with the median base salary for Public Relations Associate roles in the United States ($60K).

Public Relations Associate median pay in the United States

$60K/yr

Most pay falls between $48K and $64K. Based on 25 salaries.

See all Ally salaries

Funding

Total Funding
$1.8B
Last Raise
$1B
Post IPO Debt, 1 years ago

Funding History

  • Dec 2024
    Post IPO Debt • $1B
  • Nov 2022
    Post IPO Debt • $750M

Traffic Signals

Monthly Visitors
13.8M
Monthly Google Ads Budget
$728.2K
Traffic Source Mix
Search
19.2%
Direct
77.4%
Referral
2.8%
Social
0.2%
Paid
0.4%

Headcount Trend

Current headcount: ~15K

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