Responsibilities

• Lead the development of insight-driven, culturally relevant social strategies across platforms for brand campaigns, product launches and always-on ecosystems
• Translate brand positioning and business objectives into clear channel roles, content pillars and engagement frameworks
• Define organic and paid approaches that work together to drive both brand building and performance
• Build tactical social plans and manage editorial calendars to support campaigns, activations and other brand priorities.
• Stay ahead of emerging platforms, technologies, and cultural trends, bringing fresh, forward-thinking recommendations to clients
• Serve as the agency’s social expert and trusted advisor in client conversations
• Partner closely with paid and organic creative teams to shape and strengthen ideas from brief through execution
• Write sharp, actionable briefs that inspire platform-native, culturally fluent creative
• Actively contribute to brainstorming and concept development, refining work before it reaches clients
• Ensure all ideas are grounded in audience behavior, platform best practices, and cultural insight

Requirements

• Bachelor’s degree in Marketing, Communications, Business or related field (or equivalent experience)
• 6–10+ years of experience in social media, preferably within an agency environment
• Demonstrated experience leading integrated campaigns across organic and paid social channels
• Track record of building social strategies that drive both brand impact and measurable performance outcomes
• Experience partnering closely with creative teams from brief through concept refinement and launch
• Experience presenting strategy, creative rationale, and performance results to clients and internal stakeholders

Benefits

• comprehensive benefits package, including health and wellness options, agency perks, and the flexibility of a hybrid work environment.