Responsibilities

• Support the planning and publishing of content across Instagram, TikTok, YouTube, Pinterest, LinkedIn, and other relevant platforms.
• Help maintain the social media calendar, ensuring consistent and timely posting that aligns with brand goals, campaigns, and seasonal moments.
• Assist in creating and producing short-form content for social media, including behind-the-scenes, lifestyle, educational, and community-focused storytelling.
• Coordinate content development with internal stakeholders and external creative partners to support social campaigns and ongoing content needs.
• Support the execution of organic and paid social media campaigns, ensuring content aligns with campaign objectives and brand guidelines.
• Participate in community management by responding to comments and direct messages, fostering engagement, and strengthening relationships with brand followers.
• Monitor conversations, trends, and audience sentiment across social platforms to identify engagement opportunities and emerging topics.
• Support brand activations, events, photoshoots, and content capture opportunities through planning, coordination, and on-site assistance when needed.
• Track and analyze social media performance using internal and external tools; assist with reporting on key metrics, insights, and recommendations.
• Monitor industry trends, competitor activity, platform updates, and social media best practices to inform content and channel strategies.

Requirements

• 4+ years of job-related experience
• Experience in CPG (Exp. In Food & Bev or Health and Wellness industry is a plus)
• Strong understanding of implementing & optimizing paid post across platforms

Benefits

• Health Insurance: Medical, Dental, Vision, and Life
• 401K with Matching
• Employee Assistance Program
• Discounts on the amazing GT’s product line (available for onsite pickup)
• Corporate Discounts with our partners through LifeMart (Concert & sporting event tickets, cell phone service, gifts, restaurants, hotels, gyms, childcare, and more!)