Responsibilities

• Develop and manage the overarching social media strategy and content calendar across platforms like Instagram, TikTok, Pinterest, and emerging channels.
• Lead concepting and production of social-first content (video, photo, copy), collaborating with internal teams, agencies, and creators.
• Monitor cultural trends, creator communities, and internet moments to translate insights into timely brand campaigns and posts.
• Manage day-to-day community management, ensuring brand-right engagement in DMs, comments, and partnerships.
• Own weekly, monthly and quarterly social performance reporting, providing insights and recommendations to marketing leadership to optimize engagement, reach, and content performance.
• Collaborate cross-functionally with Brand, Creative, Innovation, and eComm teams to amplify campaigns and drive cohesive brand storytelling.
• Manage and contribute to the evolution of the Chosen Foods brand voice across all social platforms, balancing consistency with creativity.
• Stay ahead of platform updates, algorithm shifts, and best practices to continually elevate the brand’s presence.
• Manage day-to-day relationships with UGC creators, and external partners, including developing briefs, providing feedback, managing timelines, and ensuring deliverables meet brand standards.
• Use organization, collaboration, and adaptability skills to manage multiple priorities while responding quickly to evolving platform algorithms, trends, and consumer behaviors.

Requirements

• 4+ years of professional experience managing social media for a brand, agency, or publisher.
• Deep knowledge of TikTok, Instagram, Pinterest, and other emerging platforms, with proven success in growing engagement and community.
• Experience independently managing social calendars, campaigns, and projects from concept through execution.
• Experience managing agency, creator, and cross-functional relationships, including briefs, feedback, timelines, and deliverables.
• Experience taking specific business objectives and creating social plans to help meet those objectives.
• Strong strategic thinking paired with hands-on creative execution skills (copywriting, short-form video, visual direction).
• Comfortable directing shoots (and being in them!) and working with creators to produce high-quality, platform-native content.
• Experience filming UGC style content is a plus
• Proficiency with social creation/editing tools (e.g., CapCut, Canva, Adobe Suite) and social management/analytics tools.
• Excellent communication skills, with the ability to be playful, witty, and clear in captions and replies.

Preferred

• Experience with boosting or promoting content (paid social amplification) is a plus