Associate Social Media

Irving, TX (On-site)

$57K/yr – $73K/yrEntry Level3+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the social content lifecycle for a large consumer brand, including editorial planning, quality review, cross‑functional governance, and creator/UGC management, with hands‑on publishing and platform optimization.

  • Editorial & Brand Governance: shape and maintain editors calendars across brand, agencies, and Engagement Studio with the right tone, safety, and platform best practices.
  • Content Production & Publishing: edit short‑form video, captions, and lightweight graphics; publish and optimize posts in Sprinklr/Meta tools; ensure platform native quality.
  • Community & Risk Management: surface trends, engage the audience, manage UGC rights and creator assets, and escalate issues through the governance workflow.

Job Description

Responsibilities

  • Assist in developing and maintaining organic editorial calendars in partnership with brand, agency, and Engagement Studio teams.
  • Guide and evaluate social creative against brief/objectives; provide clear, constructive feedback to raise the work.
  • Maintain consistent brand social strategy across paid and owned assets for all brand editorial calendars where applicable.
  • Support creative review prep and help ensure content aligns with brand voice, guidelines, and platform best practices.
  • Publish, schedule, tag, and optimize posts across social platforms with accuracy and consistency.
  • Monitor cultural trends and platform updates; surface relevant opportunities and creator formats to the Manager and/or Engagement studio team for evaluation.
  • Manage content for cross‑functional review (Marketing, Customer Relations/Care, Legal, Regulatory, Corporate Communications) per governance workflows.
  • Execute hands‑on editing of short‑form video, social copy/captions, and lightweight graphics to ensure platform‑native quality when applicable.
  • Coordinate brand tone of voice and style guidelines across consumer engagements in collaboration with the Customer Connections Center.
  • Proactively participate in relevant conversations to foster positive community engagement and brand affinity.

Requirements

  • Bachelor’s degree required (or equivalent combination of education, training, and experience)
  • 3–5 years of content marketing experience in CPG preferred, in house or agency side
  • Well-rounded understanding of social media and its role in marketing strategy
  • Experience working cross-functionally within an organization
  • Proficiency in editing tools for basic video, photo, or design adjustments (e.g., CapCut, Canva, Adobe Express)
  • Proficiency in Microsoft Word, Excel, PowerPoint and Copilot
  • Public relations sensibility including principles of brand voice, brand safety, and news-worthiness
  • Ability to self-organize and execute deliverables independently
  • Knowledge of content production workflows
  • Knowledge of content production workflows
  • Knowledge of content production workflows

Preferred

  • Prior experience with social community management at enterprise level for large brand(s) preferred
  • Familiarity with Sprinklr or comparable SMMS platforms preferred

Benefits

  • Competitive pay and benefits
  • Comprehensive Benefits Package
  • Paid Time Off
  • 401k & Company Match
  • Annual Bonus Eligibility
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Bimbo Bakeries USA

3.1 Glassdoor

Have you ever started your morning with a Thomas’® English muffin or bagel? Or bitten into the perfect slice of Sara Lee® bread? Do you break open a fresh box of Entenmann’s® donuts at family gatherings? If so, you’re already a fan of Bimbo Bakeries USA – the powerhouse behind these iconic brands!Bimbo Bakeries USA is part of Grupo Bimbo, the world’s largest baking company with operations in 35 countries. Bimbo Bakeries USA employs 22,000 associates across the Country in bakeries, sales centers, corporate offices and on sales routes to ensure our consumers have the freshest products to feed their families at every meal.

Founded in 2016
Horsham, Pennsylvania, USA
11K employees (700 in marketing)
51% recommend to a friend
58% CEO approval

Traffic Signals

Monthly Visitors
104.5K
Traffic Source Mix
Search
41.2%
Direct
38.9%
Referral
13.8%
Social
5.8%
Paid
0.3%

Headcount Trend

Current headcount: ~11.3K

Marketing Team

Marketing Team Size
608 (5% of company)
Median Career Experience
15 years
Median Tenure
6.9 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$1.3B
Last Raise
$1.3B
Debt Financing, 2 years ago

Funding History

  • Jan 2024
    Debt Financing • $1.3B

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