Responsibilities

• Support execution of digital retail media campaigns across North America that deliver growth for McCormick and the customer with specific focus on lower-funnel conversion
• Help deliver insights-led digital retail media inputs as part of full funnel planning process in partnership with McCormick’s media agency
• Work collaboratively with creative and business teams to customize assets in accordance with retailer specifications and brand tone of voice
• Provide inputs for planning digital retail media budget
• Analyze campaign level data and provide insights and recommendations for go forward strategy using both POS data and shopper card data
• Contribute to regular campaign read out presentations by providing data, insights, and context associated with shopper marketing plans
• Identify opportunities to simplify retail media planning process
• Leverage expertise from category management, consumer insights, and retail teams to develop data driven digital media plans
• Utilize post execution analytics to provide data-led recommendations on future optimizations
• Elevate the role of data and analytics in driving digital retail media execution and post campaign evaluation
• Provide granular account-specific data for input into marketing mix

Requirements

• BA in Marketing, Economics, Business, or related field
• 1-3 years of relevant experience with retail media marketing, preferably at an agency or in a CPG related field
• Basic understanding of retail media networks, CPG industry, and competitive landscape
• Experience leading projects including proven ability to manage multiple projects effectively and diplomatically
• Strong intellectual curiosity and ability to navigate complex / new situations
• Ability to work cooperatively with internal and external partners – including outside media agencies, creative, delivery teams, business team, and field sales team
• Strong oral and written communication skills
• Technical expertise including excellent knowledge of MS Office programs (Power Point, Excel, Word)

Preferred

• Master’s degree in quantitative field or MBA
• Working knowledge of IRI / Nielsen preferred
• Working knowledge of Retail Media Networks like Walmart Media Connect, Instacart Carrot Ads, Amazon Ads, etc.
• CPG or Agency background
• Advanced experience leading multiple projects effectively and diplomatically.
• Ability to translate quantitative data into actionable insights through storytelling.

Benefits

• Competitive compensation
• Career growth opportunities
• Flexibility and Support for Diverse Life Stages and Choices
• Wellbeing programs including Physical, Mental and Financial wellness
• Tuition assistance
• Comprehensive health plans covering medical, vision, dental, life and disability benefits
• Family-friendly benefits such as paid parental leave, fertility benefits, Employee Assistance Program, and caregiver support
• Retirement and investment programs including 401(k) and profit-sharing plans