Associate Project Manager - Content Strategy Insights & Optimization

Framingham, MA (On-site)

$89K/yr – $121K/yrMid Level5+ years expFull time

Posted 10 hrs ago

Job Summary

Own the analytics, measurement, and content governance workstreams to optimize customer experience and business impact through data-driven insights, testing, and cross-functional collaboration.

Lead analytics, reporting, and experimentation efforts
Coordinate cross-functional partnerships with Merchandising, Search, SEO, Product, Analytics, and Content teams

Job Description

Responsibilities

Insights, Measurement & Optimization
Analyze customer behavior, content performance, and business metrics to identify strategic opportunities.
Develop data-driven recommendations, business cases, and prioritization frameworks that improve customer experience and business outcomes.
Build reporting and measurement frameworks to evaluate content initiatives, quantify business impact, and communicate insights to stakeholders.
Identify trends, content gaps, customer pain points, and opportunities for continuous improvement.
Testing & Experimentation
Design, execute, and evaluate testing initiatives focused on content, taxonomy, attribution, and PDP enhancements.
Partner with cross-functional teams to define hypotheses, success metrics, and measurement methodologies.
Translate results into actionable recommendations, scalable best practices, and future optimization opportunities.
Content Strategy & Governance

Requirements

Bachelor's Degree or equivalent work experience
5+ years of experience in analytics, ecommerce, merchandising, digital optimization, or a related field
Experience analyzing data and translating insights into business recommendation

Preferred

Advanced Excel and data analysis skills, experience with reporting and visualization tools such as Power BI or similar platforms preferred
Experience in ecommerce, retail, or customer-facing digital environments preferred

Staples Inc.

For nearly 40 years, Staples has been a trusted leader in delivering end-to-end workplace solutions for consumers and businesses of all sizes across a broad range of industries. The company provides a comprehensive portfolio of products, strategic solutions, and services including print and marketing, shipping, technology, and travel. Its specialized assortment includes high-quality office supplies, janitorial products, technology, furniture, and breakroom essentials, all supported by best-in-class supply chain capabilities and a dedicated team of experts committed to making the workday easier. Headquartered near Boston, Massachusetts, Staples operates throughout North America via direct B2B sales, e-commerce, and more than 900 retail stores. To learn more, visit your local U.S. Staples store, download the Staples app, explore Staples.com or StaplesBusiness.com, or follow @Staples on social media.

Founded in 1986

Framingham, Massachusetts, USA

33K employees (2,692 in marketing)

www.staples.com