Responsibilities

• Develop and execute marketing plans, proposals, and promotional initiatives for assigned products, services, market segments, or regions (Co-ops), aligning strategy to regional trends and opportunities.
• Coordinate integrated marketing activities across advertising, direct marketing, events, field marketing, and digital platforms to ensure alignment with brand strategy, regional priorities, and business objectives.
• Research regional needs and marketing communication opportunities, developing presentations, recommendations, and promotional content tailored to market dynamics.
• Partner with internal teams and external vendors to develop, schedule, and produce marketing materials, including creative assets and messaging.
• Analyze marketing performance data to evaluate effectiveness, identify regional trends and variances, and provide data-driven recommendations.
• Prepare and deliver reports and presentations to communicate insights and support strategic decision-making.
• Support budget planning, vendor coordination, and cost tracking to ensure effective execution of marketing initiatives.
• Manage assigned Co-op activities in partnership with leadership, including stakeholder communication, meeting coordination, and identification of regional opportunities.
• Leverage AI-enabled tools and emerging technologies to enhance data analysis, campaign optimization, and marketing efficiency.

Requirements

• Bachelor’s degree in marketing, business administration, communications, or a related field; or an equivalent combination of education and experience.
• Approximately 2+ years of professional marketing experience, preferably within hospitality, travel, or multi-location environments.
• Understanding of integrated marketing principles across advertising, digital, events, and field marketing.
• Strong analytical skills with the ability to translate data into actionable insights and recommendations.
• Ability to manage projects and coordinate cross-functional teams effectively.
• Experience with marketing performance metrics and budget tracking.
• Proficiency in Microsoft Office, including Excel and PowerPoint.
• Strong written and verbal communication skills.
• Ability to manage multiple priorities in a deadline-driven environment.
• Familiarity with market segments and brand positioning.
• Experience using AI-enabled tools for analysis, forecasting, or campaign optimization preferred.

Benefits

• Medical/Dental/Vision available day one
• Vacation/Sick- accruals start day one
• Paid company holidays and personal holidays to celebrate what’s important to you
• 401K - company contribution and match (U.S.)
• Registered Retirement Savings Plan (RRSP) – company contribution and match (Canada)
• Employee discounts/hotel discounts
• Free financial and health wellness programs
• Tuition Reimbursement