Associate Program Manager, Digital Marketing - Hybrid AZ

Phoenix, AZ (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own onboarding, data integrity, analytics, and process improvements to support hotel partners, while enabling AI-powered insights and cross-functional collaboration that scale marketing outcomes across the portfolio.

  • Onboarding, data hygiene, and program setup for hoteliers across transitions.
  • Analytics leadership and AI-driven insights for senior leadership to guide marketing strategy.
  • Collaboration across Salesforce, analytics, onboarding, and brand teams to ensure data alignment and scalable workflows.

Job Description

Own onboarding, data integrity, analytics, and process improvements to support hotel partners, while enabling AI-powered insights and cross-functional collaboration that scale marketing outcomes across the portfolio.

  • Hotel Onboarding & Offboarding - Manage end-to-end onboarding and offboarding processes for hoteliers within the BWH Hotels portfolio.
  • Hotel Onboarding & Offboarding - Ensure accurate setup and removal of digital marketing programs during transitions.
  • Reporting, Analytics & AI Integration - Maintain and update the Digital Marketing Dashboard to reflect current performance data.
  • Reporting, Analytics & AI Integration - Analyze key metrics and deliver actionable insights to senior leadership using advanced analytics and AI-driven tools.
  • Process Development & Operational Efficiency - Create, implement, and refine processes that improve team workflows and scalability.
  • Process Development & Operational Efficiency - Integrate AI solutions into workflows to streamline repetitive tasks and enhance data accuracy.
  • Cross-Functional Collaboration - Partner with Salesforce, Analytics, Onboarding Managers, and Brand Managers to ensure data accuracy and alignment with marketing objectives.
  • Cross-Functional Collaboration - Support hotelier engagement initiatives and represent the team at industry and hotelier events.
  • Team & Department Support - Assist with new hire training and contribute to departmental development initiatives, including AI tool adoption and best practices.
  • Team & Department Support - Participate in industry research to inform strategy and identify emerging AI trends relevant to digital marketing.

Note: See sections for requirements and benefits.

Best Western Hotels & Resorts logo

Best Western Hotels & Resorts

Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel company within the BWHSM Hotels global enterprise. With 19 brands and approximately 4,300 hotels in over 100 countries and territories worldwide*, BWH Hotels suits the needs of developers and guests in every market. Brands include Best Western®, Best Western Plus®, Best Western Premier®, @HOME by Best WesternSM, Executive Residency by Best Western®, Vīb®, GLō®, Aiden®, Sadie®, BW Premier Collection® and BW Signature Collection®. Through acquisition, WorldHotelsTM Luxury, Elite, Distinctive and Crafted collections are also offered. Completing the portfolio is SureStay®, SureStay Plus®, SureStay Collection® and SureStay Studio® franchises**. For more information visit www.bestwestern.com, www.bestwesterndevelopers.com, www.worldhotels.com and www.surestay.com.* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.**All Best Western, WorldHotels and SureStay branded hotels are independently owned and operated.

Founded in 1946
Phoenix, Arizona, USA
17K employees (264 in marketing)