Responsibilities

• Launch support: Help Product Marketing Managers plan and execute feature and product launches, including tracking timelines, managing checklists, and coordinating with cross-functional teams.
• Content creation: Draft launch content such as release announcements, emails, in-app messaging, help content, one-pagers, and presentations.
• Audience segmentation: Help identify which dealerships and users a launch is most relevant to, and tailor messaging and outreach accordingly.
• Challenging ideas: Ask questions and share your perspective on launch plans, messaging, and assumptions, bringing a fresh set of eyes to how we go to market.
• Enablement support: Help build and maintain training materials, FAQs, and talk tracks that prepare Sales, Customer Success, and Support for new features.
• Adoption tracking: Help gather and report on post-launch adoption data, and learn how to turn results into recommendations.
• Customer and market learning: Build your knowledge of the automotive service industry, dealership operations, our customers, and competitors through research, customer conversations, and time with internal teams.
• Professional growth: Learn the full scope of a Product Marketing Manager's responsibilities, taking on greater ownership over time with the goal of leading launches independently.

Requirements

• Experience: No prior product marketing experience required. Internships, coursework, or early career experience in marketing, communications, business, sales, customer support, or a related field is a plus.
• Skills: Proficiency in: Clear, concise writing that explains ideas in plain, compelling language; Organization and attention to detail across multiple tasks and deadlines; Asking thoughtful questions and sharing ideas respectfully, even when they challenge the plan; Collaborating with and learning from people across different teams; Presenting ideas clearly to small groups; Using common workplace tools, such as Google Workspace
• Knowledge: Basic understanding of, or strong interest in learning: Marketing fundamentals, including audiences, messaging, and campaigns; How software companies sell to and support business customers; How customers discover, adopt, and get value from new products or features; How to research a market, customer, or competitor

Preferred

• Bachelor's degree in marketing, business, communications, or a related field; specialized Master’s degree is a plus.
• Internship or project experience in marketing, product, or a B2B software company
• Familiarity with HubSpot, Appcues, Google Workspace, Canva, Figma, or similar tools
• Exposure to automotive retail, dealerships, or service-based businesses

Benefits

• Flexible Work Environment : We embrace a high-performance, flexible structure that values freedom and responsibility. Our “Highly Aligned, Loosely Coupled” model empowers teams to innovate and continuously improve using data-driven insights.
• Health and Wellness : Comprehensive medical, dental, vision, life, and disability benefits, along with wellness and telework stipends.
• Time Off: Generous vacation time to recharge and balance life outside work.
• In-Office Perks: Enjoy dog-friendly offices and unlimited snacks or refreshments onsite.