Associate Product Marketing Manager

USA (Remote)

$70K/yr – $84K/yrEntry Level1+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the development and testing of educator-facing messaging and go-to-market content while coordinating Inkwell launches and capturing real educator feedback to shape every in-product story.

  • Content & Messaging: Produce launch materials and refine copy for educator and district audiences.
  • Go-to-Market Coordination: Orchestrate timelines, deliverables, and cross-team collaboration for launches.
  • Market Insights: Interview educators and district leaders, capture stories, and feed learnings into messaging and competitive intel.

Job Description

Responsibilities

  • Produce launch and sales enablement materials (one-pagers, slide decks, FAQs, email copy) from established messaging and clear direction.
  • Support go-to-market execution for the Inkwell launch and across the portfolio: keep deliverables moving, track timelines, and handle the coordination that keeps launches on schedule.
  • Talk to educators and district leaders. Run customer and win/loss interviews, gather customer stories, and synthesize what you hear so the team can act on it.
  • Bring real-world understanding of educators and buyers into the room. Pressure-test our materials and messaging for whether they'd actually land with the people who use and choose curriculum.
  • Maintain competitive intelligence by tracking what other curriculum companies are doing and keeping it organized and current for the team.
  • Draft copy and messaging grounded in how educators and district leaders actually think, refined together with the team.

Requirements

  • One of the following: classroom teaching experience, or 1–3 years in a sales, marketing, customer success, or go-to-market role at an education, edtech, or curriculum company.
  • A working understanding of the K–12 curriculum market: how districts evaluate, pilot, and adopt curriculum.
  • Strong, clear writing. You can translate complex ideas for both educator and district-leader audiences.
  • Organized, reliable, and coachable. You execute well, ask questions, and genuinely want to learn product marketing.
  • Comfortable with ambiguity and variety on a small, collaborative team.

Benefits

  • Health & 401K: Employee-covered health care and retirement match
  • Flexible PTO & Company Closures: Flexible PTO and 12+ observed days off.
  • Chances to Connect: Biannual company retreats and optional local meetups
  • Remote Opportunities: Most positions are remote, supporting work-from-home flexibility
  • Perks and Stipend: Technology package provided, plus a home office stipend
  • Learning and Development: Educational and development opportunities, monthly Brunch and Learns, and more!
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inquirED

Uw noden, in kaart gebracht!Wij vormen de link tussen business en IT om uw bedrijfsprocessen te digitaliseren.

Founded in 2023
Bornem, Flemish Region, BEL
11 employees

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Current headcount: ~11

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