Associate Product Marketer

Walnut Creek, CA (Hybrid)

$110K/yr – $138K/yrMid Level3+ years expInternship

Posted 1 day ago

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Job Summary

Owns the strategy and execution of marketing plans, budget management, competitive intelligence, and cross‑functional project work to drive growth and hit targets.

  • Drives KPI-based strategy and execution.
  • Leads annual marketing plan development and cross-functional collaboration.
  • Oversees budget tracking and vendor coordination.

Job Description

Responsibilities

  • Strategy and Execution - Manage key business KPIs to accomplish strategic goals
  • Marketing Strategic Plan Development & Execution – Responsible for development and execution of annual plans including business analytics, communication, digital and social media plans. Partner internally and externally to develop and execute marketing activities that drive growth and achieve targets
  • Competitive Intelligence – Monitor competitor activities, including pricing, promotion, new product launches, advertising
  • Marketing Budget – Manage marketing budget, including budget tracker, PO's and invoicing
  • Project Management – Perform ad-hoc projects as needed to support Product Marketing Manager
  • Communication/ Networking – Guide advertising agencies and production vendors to execute communication plan; Assist in vendor negotiations and selection to control expense; prepare materials with creative agencies

Requirements

  • College degree
  • 3-5 years related work experience
  • Knowledge/Skills/Abilities
  • Strategic leadership skills
  • Strong problem solving skills
  • Proficient in financial and analytical thinking and analyses
  • Clear and concise communication skills and team influencer

Benefits

  • Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position
  • 401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period
  • Benefits – Medical, Dental, Vision, wellness program and more!
  • Paid Holidays
  • Paid Time Off – Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities.
  • Collaborative Environment – AAA will value your contribution to providing exceptional service to our members
  • Free AAA Classic Membership
  • AAA Product Discounts
  • Tuition Reimbursement Program
AAA East Central - Kentucky Region logo

AAA East Central - Kentucky Region

AAA is known for its trip-tiks, maps and tour books. AAA members receive roadside assistance, and information pertaining to shopping, entertainment and more.We are also a full service travel agency with emphasis on air-inclusive tours and cruise, and drive packages for independent and group travelers.

Louisville, Kentucky, USA
77 employees

Traffic Signals

Monthly Visitors
22.6M
Monthly Google Ads Budget
$7.7M
Traffic Source Mix
Search
36.9%
Direct
55.7%
Referral
5.3%
Social
0.9%
Paid
1%

Headcount Trend

Current headcount: ~77

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

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