Responsibilities

• DUTIES AND RESPONSIBILITIES: Research and analysis: • Research and analyze market conditions, market data, market intelligence, clinical research, and competitive activity to identify key trends. • Recommend market requirements and opportunities to build appropriate business plans for new product ideas. • Collect and consolidate Voice of Customer feedback to inform Sales & Marketing teams of challenges and opportunities with existing products and recent launches. • Collaborate with innovation project teams within North America and Globally. • Produce monthly dashboard reports on all key analytics for assigned products and generate actionable insights. Product Planning and Management: • Serve as the marketing and product expert for assigned category and its competitive products. • Create and manage project timelines for new product development projects. • Work with the Marketing, Sales, and Operations teams to help develop the most effective pricing strategies. • Work with R&D, Regulatory, and Manufacturing teams to develop product planning and launch strategies. • Coordinate with design teams to create product-related marketing assets. • Work with Purchasing to negotiate with suppliers as needed. • Manage and communicate with cross-functional teams as the product owner. • Coordinate market research to track customer and end-user feedback on new product designs or product positioning for assigned product lines, raising product performance issues to global engineering teams as needed. • Maintain a frontline presence for customer experience, assisting Sales & Operations with critical troubleshooting, systems optimization, and fitter training. • Track key sales metrics to provide insights, such as market penetration opportunities, product lifecycle needs, or cost-out initiatives. • Assist Sales leadership in identifying and developing Product Champions for existing and newly launched products across clinical specialties and customer types. • Assist Director of Marketing in defining the go-to-market strategy and sales forecasting of new products and manage products through all stages of their lifecycle. • Assist Director of Marketing in developing value propositions and messaging for new product launches. • Assist Director of Marketing in creation of business plans or other strategic plans. • Assist Customer Service with custom product needs and processes, liaising with the Global Flat Knit teams to optimize processes as needed. Product Marketing: • Work with the Marketing Communications, Medical Education, Sales Training, Global Marketing, and the Creative Design teams to develop sales tools and training materials. • Develop and present impactful training content for the Field Sales team with Sales Training for new product launches and competitive products. • Develop and influence key customer relationships by participating in field rides, providing product demonstrations to customers and clinicians, and collaborating with Field Sales and Clinical Specialist Teams. • Develop product marketing plans and campaigns to generate assigned product line awareness and demand. • Partner with Marketing, Medical Education, and Field Sales in US conferences and tradeshows, education events, focus groups, and Key Customer events to deliver impactful product information and presentations for focus products. • Assist commercialization directors (sales, marketing, and L&L) in identifying key Customers and Key Opinion Leaders to improve product adoption and utilization. Dem Demonstrates effective communication and professionalism.

Requirements

• A minimum of a Bachelor's degree in Marketing, Management, Engineering, Life Sciences, or other applicable fields of study from an accredited institution is required.
• MBA/Advanced degree preferred.

Preferred

• MBA/Advanced degree preferred
• Familiarity in healthcare, clinical, and/or reimbursement environments
• Regulatory environments (e.g. FDA, ISO)

Benefits

• Highly Competitive salary
• Medical (Core Plan and High Deductible Plan)
• Health Spending Account (applies to High Deductible Plan)
• Flexible Spending Account
• Dental Plan
• FREE Life Insurance, Short and Long Term Disability
• Voluntary benefits include vision, term life insurance, accident, cancer and hospital confinement
• 401(k) with Company match (dollar for dollar 100% up to the first 5% of employee contributions to the plan)
• Paid Time Off
• 10 Paid Holidays Per Year