Responsibilities

• Target Identification: Deep understanding of target attitudes, beliefs, and behavior; creative approaches to presenting target learnings.
• Insight Mining: Expertise and creativity in ways to uncover and utilize target insights.
• Market Research: Expertise in various qualitative and quantitative methodologies, ability to identify knowledge gaps, and develop an annual learning plan utilizing market research to fill gaps and drive the business.
• Storytelling & Creative Inspiration: Excellent verbal, writing, and presentation skills.
• Pharma-Proficiency: High-level knowledge of multiple therapeutic areas, with in-depth knowledge of therapeutic areas for brands led.
• New Business Pitches: Act as the Planning lead on new business pitches.
• Planning Projects: Lead planning-focused projects on supported brands, including market research, insight mining, audience narratives, customer journeys, and positioning development.
• Integrated Strategist: Seamlessly coordinate the integration of multiple disciplines, including Engagement, Media, Marketing Intelligence, and Social.
• Workshops: Lead insight, positioning, and messaging workshops.
• Creative Briefs: Author inspiring creative briefs, approaching brand challenges from fresh perspectives.
• Creative Briefings: Lead inspiring creative briefings.
• Creative Evaluation: Evaluate creative output through the lens of the target audience.
• Thought Leadership: Contribute to thought leadership departmental initiatives, introducing novel approaches.
• Leadership Skills: Lead by example, maintaining composure and professionalism in challenging situations, serving as a role model for junior team members.
• Hire, Coach, and Develop Team Members: Assign projects to balance workloads and challenge team members' skills, ensuring projects showcase the agency's capabilities.
• Provide Regular Feedback: Offer both formal and informal feedback to direct reports to help grow their creative sensibilities and progress in their craft.
• Perform Team Evaluations: Participate in performance reviews for any direct reports and provide coaching to create growth plans for team members as needed.
• Team Motivation: Foster team motivation and maintain a positive attitude that inspires others
• Infuse Psychological Safety into Teams: Facilitate participation, inclusion, and diversity of perspectives on your team and throughout the agency

Requirements

• Experience: 7-9 years prior agency experience.
• Education: Bachelor’s degree (preference for social sciences, marketing, communication, or sciences).
• Curiosity: Must be innately curious about human behavior.
• Interest in Health & Wellness: Must have an interest in health and wellness.

Preferred

• Pharmaceutical Experience: Pharmaceutical experience is a plus.

Benefits

• Medical, Dental and Vision coverage
• 401k with Company match of 50% on the first 6%
• Adoption Assistance – Up to $2,500 of financial assistance
• Company Paid Life Insurance, Short-Term and Long-Term Disability
• Short-Term Disability providing 100% of salary coverage
• Paid Parental Leave for birth and non-birth parents (4 weeks)
• Summer Fridays
• Flexible Time Off (FTO)
• 11 Holidays and End of Year Office Closure
• Company provided Learning and Development opportunities
• Free lunch Wednesdays
• Wellness Program