Responsibilities

• You’ll be responsible for working across all social platforms to plan, implement, manage and optimize data-driven campaigns.
• This role works closely with the national Paid Social practice to constantly track the market, evaluate new opportunities, create training materials, and vet new social/messaging Platforms and API Partners (PMDs/FMPs).
• As an Associate Planner, Paid Social you’ll manage the daily paid social needs on a client, including ad trafficking, budget pacing, optimization and reporting.
• Serve as a member of a cross-functional client team to understand goals and translate them into a paid social media strategy across all platforms and devices.
• Partner with Media Planning, Social Strategy, and Strategy & Analytics groups to understand the role of paid social within the larger paid media campaign, as well as the organic social strategy.
• Support your team in flawlessly running paid media in API partner platforms and directly in social platforms. Responsible for campaign setup, trafficking, ongoing optimization, and reporting that meets and exceeds client goals.
• Stay up to date on new ad products and technology advancements, understanding how to translate them to deliver on business goals.
• Work with the Strategy & Analytics team to use real-time data, testing, and campaign learnings to effectively optimize and manage campaigns. Collect insights to share back with internal and client teams.
• Leverage planning and forecasting tools within platforms to inform budgets, bid strategies, and target audiences.
• Produce clear communication for internal teams regarding campaign performance, recommendations and expected deliverables.
• Work flexible hours to adapt to the real-time nature of the social space. Be available “on call” during non-business hours for posting and optimizing as needed.