Collective Measures

Associate Performance Media Manager - Paid Search + Paid Social

Minneapolis, MN (Hybrid)

$65K/yr – $75K/yrEntry Level2+ years expFull time

Posted 4 weeks ago

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Job Summary

Own paid social and paid search campaigns with CRO and landing-page testing, while leading planning, bidding, testing, and reporting to drive client performance and cross-tactical alignment.

  • Growth/Performance Marketing: Own day-to-day campaign execution, optimization, and reporting for paid social and paid search.
  • Measurement & Insights: Compile custom analyses and translate data into strategic recommendations and POVs.
  • Delivery & Collaboration: Align with project managers and leads to ensure timely requirements and effective client communications.

Job Description

Responsibilities

  • Day-to-day oversight and execution of paid social campaigns and paid search campaigns
  • Conversion rate optimization, including identifying, recommending, and implementing new landing pages for A/B testing
  • Lead day-to-day management and optimization of client Paid Social and paid search initiatives
  • Campaign planning, strategy, and plan documentation
  • Campaign tactics and segmentation build-out and optimization
  • Bidding optimizations
  • Test planning, recommendations, and management
  • Custom analysis, reporting, and insights
  • Analyze paid social + search performance data to gain insights and help integrate into strategic plans, thus improving all other tactics
  • Summarize and communicate the status of all campaigns with appropriate internal and external contacts

Requirements

  • 2+ years of paid social or paid search marketing experience
  • Working knowledge of Google Analytics and tagging best practices
  • Advanced understanding of paid social advertising (Facebook, Instagram, Twitter, LinkedIn, Snapchat, YouTube etc.)
  • Preferred working knowledge of 3rd party platforms like Marin, Skai, DoubleClick DFA/DCM, etc
  • Excellent written and verbal communication skills
  • Ability to work independently as well as with a team
  • Outstanding organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines
  • Self-starter approach to work, a positive attitude, and a drive to consistently meet and exceed objectives and take on more responsibility
  • Strong experience with Microsoft Excel
  • Preferred experience with Tableau or other data visualization platforms
  • Agency experience will be given preference

Benefits

  • Participation in the Employee Stock Ownership Plan
  • Comprehensive health insurance plan options, including 100% paid plan
  • Employee dental, life and disability coverage, 100% paid
  • Participation in 401(K) Plan with generous employer match
  • Generous paid parental leave
  • Generous PTO policy, including 11 paid holidays per year
  • Employee wellness stipend + home office stipend
  • Commuter stipend (for hybrid employees)