Associate, Paid Search Media

USA (Remote)

$55K/yr – $62K/yrEntry Level1+ years expFull time

Posted 11 hrs ago

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Job Summary

Own the end-to-end management of Google Ad Grants and paid search campaigns, driving optimization, reporting and client-facing asset requests across multiple accounts.

  • Manage Ad Grants every two weeks and monthly reports
  • Build and optimize paid search campaigns
  • Coordinate asset requests via Workfront

Job Description

Responsibilities

  • Google Ad Grant Management
  • The Associate will manage Google Ad Grants a minimum of once every two weeks. “Standard Management” includes, but is not limited to:
  • Writing and testing text ads
  • Writing and testing ad extensions
  • Selecting new keywords to target qualified traffic
  • Selecting new negative keywords to exclude unqualified traffic
  • Performing regular quality checks on conversion tracking
  • The Associate will also build and manage new campaigns at the request of clients and account teams, delivered through Workfront. Every month the coordinator is responsible for sending Ad Grant reports to account teams for each client with an actively managed Ad Grant. They are delivered with notes about performance, changes, optimizations, requests for new campaign assets and any necessary internal notes.
  • Paid Search Management
  • The Associate will manage paid search accounts a minimum of once each week.

Requirements

  • Excellent written and verbal communication skills
  • Solid organizational skills including attention to detail and multitasking skills
  • Experience with Workfront or similar applications
  • Strong working knowledge of Microsoft Office
  • Bachelor’s degree in business, advertising, marketing or related fields.
  • Minimum 1 years’ experience or a solid internship in a similar environment.
  • Experience managing paid search campaigns on platforms such as Google Ads or Microsoft Advertising is a plus.
  • Proficiency in using digital marketing tools and platforms, including Google Analytics is a plus.

Benefits

  • RKD Group offers highly competitive compensation commensurate with experience, and a full range of benefits.
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RKD Group

RKD Group is the trusted growth architect for nonprofits. We design fundraising and marketing programs that accelerate donor engagement and net revenue for your organization. RKD offers a full suite of omnichannel services, including digital campaigns, paid media, direct mail, donor journey strategy, advanced analytics, data management and creative development.

Plano, Texas, USA
551 employees (159 in marketing)

Traffic Signals

Monthly Visitors
26.1K
Traffic Source Mix
Search
28.6%
Direct
48.3%
Referral
6.4%
Social
14.9%
Paid
1.6%

Headcount Trend

Current headcount: ~551

Marketing Team

Marketing Team Size
112 (20% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Private Equity, 7 years ago

Funding History

  • Jan 2019
    Private Equity
  • Jun 2011
    Series Unknown