Associate, Paid Media

Responsibilities

• Exposure vs. shaping public opinion vs. influencing specific lawmakers
• Designing and executing paid media programs that advance client goals, from strategy, messaging, and audience targeting through budgeting, launch, optimization, and reporting.
• Recommending the right media channel mix (paid social, programmatic and addressable, CTV/streaming, search, audio, print, and SMS) based on campaign goals, audiences, and budget.
• Building media plans and budgets, and helping develop creative concepts, scripts, and ad copy tailored to each platform.
• Building and launching campaigns directly in Meta, Google, and programmatic platforms, and managing paid media vendor relationships.
• Monitoring pacing, delivery, and performance; pulling reporting and turning it into clear, client-ready recaps and optimization recommendations.
• Identifying and securing third-party validators and grassroots and grasstops supporters for client campaigns.
• Planning and executing grassroots mobilizations, including paid digital advocacy campaigns, that generate significant numbers of emails and letters to government officials.
• Drafting and editing op-eds, testimony, speeches, polls, digital and social content, and client memos and decks.
• Developing high-quality strategy decks, workback plans, and other collateral.

Requirements

• A minimum of 2 years of hands-on paid media or digital advertising experience at a public affairs firm, media buying agency, in-house, in government, and/or on political or issue advocacy campaigns.
• Examples of campaigns or projects that show how your creative communications efforts drove a successful client outcome.
• Excellent writing and messaging instincts.
• Ability to work on multiple projects at once and work under tight deadlines while responding quickly to team members and clients.
• Ability to work in our Manhattan office 4 days per week with occasional travel required.

Preferred

• Hands-on experience in Meta Ads Manager and Google Ads; familiarity with programmatic/DSP platforms, CTV, and broadcast/cable buying is a plus.
• Working knowledge of voter file data (e.g., L2, TargetSmart, i360), audience building, and list matching; experience with modeled audiences is a plus.

Benefits

• Highly competitive base salary.
• Opportunity to earn new business commission.
• Eligible to earn an EOY bonus as a new employee.
• 401(k) with employer contribution of 3% of compensation.
• 100% covered premiums for medical, dental, and vision insurance; dependents and spouses are 50% covered.
• Unlimited vacation.
• Paid parental leave.
• Covered cell phone service.