Associate, Paid Media

New York, USA (Hybrid)

$52K/yr – $55K/yrEntry Level1+ years expFull time

Posted 3 months ago

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Job Summary

Drive day-to-day paid media planning and buying for assigned accounts and support client service for an agency team.

  • Own the end-to-end execution of paid media planning and buying for assigned accounts.
  • Must-have: Strong interpersonal and communication skills to collaborate with clients and internal teams.
  • Hybrid NYC/DC role with exposure to digital and traditional media landscapes.

Job Description

Responsibilities

  • The Associate, Paid Planning & Buying would be responsible for executing day-to-day digital and traditional media planning/buying and client service activities associated with assigned accounts, with an emphasis on digital media management.
  • Must be a problem solver and professional in all communications both inside the agency and with clients. Associates must bring good interpersonal communication skills, collaborative spirit and solution oriented thinking to deliver strategic support to client work.
  • This is a hybrid role with the expectation that this person will work from either the New York City or the Washington, D.C. office a minimum of three times a week.
  • Reviews client media briefs and sets planning process in motion
  • Creates Request for Proposal (RFP) and develops consideration list of appropriate vendors weighing ability to meet brief requirements
  • Reviews vendor RFPs and filters/compiles most compelling proposals
  • Support in development of holistic media plan recommendations which deliver on client media objectives
  • Support development of internal or external presentation materials and adapts/finalizes based on internal and external feedback
  • Support financial management by managing campaign pacing and supporting in monthly billing processes
  • Works with brand or agency creative team to outline ad specifications and trafficking instructions to ensure creative is delivered to spec and supports media activation
  • Works with Analytics and Ad Ops team for any digital tagging/reporting requirements
  • Assists with campaign reporting activities based on agreed upon client cadence
  • Compiles and analyze relevant metrics on an ongoing basis to optimize media plans, media schedules, analyze media alternatives to make optimizations and sound recommendations
  • Manages campaign execution from start to finish in partnership with account lead
  • Supports the needs of direct manager and supporting media team members
  • Assists account lead in maintaining and growing successful relationships with internal stakeholders and clients
  • Participates in internal and external client meetings and presentations as needed
  • Works closely with vendors to develop productive working relationships that drive results for clients
  • Has the dedication to stay ahead of the latest innovations and media marketplace trends, expertly sharing experience in a collaborative and consultative manner

Requirements

  • Strong interpersonal and communication skills to develop and maintain collaborative relationships with client and Resolute team leads, Finance, and outside vendors
  • Strong organizational skills, attention to detail and project management ability
  • Media planning and buying experience in one or more of the following mediums: Social Media, programmatic, Digital Video, TV, Radio digital audio, print, OOH, local media.
  • Willingness to explore and execute all forms of media
  • Bachelor’s degree required
  • 1 year of experience or relevant internship experience

Preferred