Responsibilities

• Hands-On Batch Campaign Build & Execution
• - Serve as a primary builder — hands-on-keyboard in campaign platforms to construct, QA, schedule, deploy, and support batch campaigns across email, SMS, and app push.
• - Translate campaign briefs, marketing calendars, audience requirements, creative assets, CDP/platform inputs, and stakeholder direction into accurate batch deliverables.
• - Assemble templates, modules, and content blocks with deliberate attention to placement, hierarchy, and sequencing — building sends so that the most relevant content occupies the highest-value real estate for each audience.
• - Coordinate execution across campaigns, and customer segments — managing timelines, dependencies, approvals, asset intake, and deployment readiness.
• - Partner with CRM, lifecycle, eCommerce, brand, creative, analytics, marketing technology, mobile/app, legal/compliance, and platform/vendor teams.
• CDP, Audience & Segmentation Support
• - This position from time to time will play a support role in segmentation, supporting audience creation, segmentation, targeting, and validation with CRM strategy, analytics, CDP, and marketing technology stakeholders.
• - Define, document, and QA audience logic across segments including acquisition, active, lapsing, lapsed, reactivated, loyalty/member, high-value, and behavior-based groups.
• - Validate suppressions, exclusions, consent requirements, personalization rules, and targeting logic to ensure the right message — and the right content within that message — reaches the right customer through the right channel.

Requirements

• 2–3 years of experience in CRM, lifecycle, email, SMS/push marketing, campaign operations, or a related digital marketing role.
• Demonstrated hands-on build experience — personally constructing, QA'ing, and deploying campaigns at volume across one or more owned media channels.
• Familiarity with email/SMS/push platforms, CRM tools, CDPs, campaign management systems, and emerging AI/content decisioning technologies.
• Experience with segmentation, audience targeting, dynamic content, content placement and personalization logic, or AI-assisted content decisioning tools preferred.
• Understanding of owned media KPIs: delivered volume, open/click rate, conversion, revenue, engagement, opt-outs, and customer value metrics.
• Familiarity with A/B testing, campaign reporting, and translating results into recommendations.
• A media optimization mindset — the instinct to treat owned channels as inventory, to question why a placement underperformed, and to pair that curiosity with disciplined, error-free execution.
• Knowledge of compliance and privacy concepts: CAN-SPAM, TCPA, consent, suppressions, GDPR, and data handling best practices.
• Strong attention to detail, organizational skills, analytical mindset, and communication skills.
• Collaborative, curious, customer-focused, and comfortable in cross-functional environments.

Preferred

• Bachelor's degree in Marketing, Business, Communications, Analytics, or related field preferred.

Benefits

• Foot Locker Benefits :
• - Employee Discount
• - Paid Time Off
• - Medical | Dental | Vision Coverage
• - 401(k) | Roth 401(k)
• - Stock Purchase Plan
• - Life Insurance
• - Flexible Spending Account
• - Opportunities for Advancement
• - Tuition Reimbursement for Qualified Courses