Associate, Media Strategy

New York, USA (Unknown)

$66K/yr – $75K/yrEntry Level1+ years expFull time

Posted 9 days ago

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Job Description

Responsibilities

  • Manage assigned campaigns from planning through wrap, ensuring timely execution, KPI alignment, and accurate documentation.
  • Develop media plans and proposals informed by client goals, performance history, audience insights, and The Atlantic’s product capabilities.
  • Manage trafficking requests sent to Paid Distribution and AdOps teams, confirming readiness and monitoring setup accuracy across all channels.
  • Track pacing and performance; identify risks early and propose data-informed recommendations and optimizations.
  • Prepare reporting dashboards using standardized templates and synthesize results into clear, KPI-driven narratives.
  • Partner with the Insights team to interpret performance data and incorporate learnings into recommendations and future plans.
  • Ensure accurate billing, reconciliation, and campaign closeout documentation for all assigned campaigns.
  • Maintain internal systems (including AdBook, Salesforce, and pacing trackers) with up-to-date and accurate campaign information.
  • Campaign Execution: Accuracy, timeliness, and successful end-to-end management of assigned programs.
  • Performance Contribution: Support of KPI achievement and effective escalation of pacing or margin risks.

Requirements

  • 1+ years of experience in digital media, advertising operations, analytics, or related fields.
  • Understanding of the digital campaign lifecycle including planning, trafficking, optimization, and reporting.
  • Strong analytical skills with proficiency in Excel and Google Workspace.
  • Clear written and verbal communication skills.
  • Highly organized, detail-oriented, and able to manage multiple deadlines.
  • Demonstrated eagerness to learn and grow within a strategic media function.

Preferred

  • Experience with order management systems, Google Ad Manager, Salesforce, or similar tools
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Ballast Research

Ballast Research provides direct feedback from senior policymakers to government relations professionals, helping advocates make better use of policymakers’ time and provide the resources most useful to those in government. Our annual surveys, interviews, and consulting work—based on the candid views and insights of senior federal and state policymakers—offer a wide array of data and insights that help organizations build, maintain, and strengthen mutually beneficial relationships with policymakers on both sides of the aisle. We are a team of researchers, consultants, and former policymakers passionate about driving more efficient and effective policy engagement.

Founded in 2013
Washington, District of Columbia, USA
3 employees (1 in marketing)

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Current headcount: ~3

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