Associate Media Relations Director

Responsibilities

• National Media Relations
• - Develop and execute proactive media strategies that translate complex B2B topics into compelling stories for national business, technology and broadcast outlets.
• - Personally lead high-priority media outreach to secure Tier 1 coverage and other meaningful media opportunities.
• - Identify new story angles, anticipate media trends and adapt strategies to improve client results.
• - Provide strategic media counsel and prepare executives for high-value media opportunities.
• Team Leadership
• - Directly manage, coach and develop Media Relations Managers, providing feedback and accountability for performance.
• - Guide media strategy and execution across multiple client accounts, balancing priorities, resources and placement goals.
• - Partner with PR account leads to align media strategy with client objectives, manage expectations and address challenges.
• - Share expertise, lead trainings and develop resources that strengthen the broader Media Relations team.

Requirements

• 7+ years of media relations or relevant journalism experience, including direct people management responsibilities. Previous agency experience preferred.
• Proven success securing Tier 1 national business and technology coverage through proactive outreach, including for complex B2B companies.
• Established relationships with national reporters, editors and producers that can generate meaningful media opportunities.
• Experience independently leading complex, high-volume media relations programs with ambitious placement goals.
• Experience advising senior marketing and communications stakeholders, managing expectations and presenting strategic recommendations.
• Deep knowledge of at least one B2B industry and its relevant media landscape.
• Familiarity with media monitoring and database platforms, along with emerging AI tools for media research, planning and analysis.