Associate Media Director

New York City, NY (Hybrid)

$80K/yr – $115K/yrSenior Level5+ years expFull time

Posted 6 hrs ago

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Job Summary

Own end-to-end media planning and campaign execution for Nissan United, driving data-informed recommendations and cross-functional collaboration across digital, traditional, and integrated channels.

  • Own end-to-end media planning and campaign execution.
  • Drive data-informed recommendations and cross-functional collaboration.

Job Description

Responsibilities

  • Successful selling through of media strategies, plans and partnerships to clients
  • Clear ownership of campaigns and programs from beginning to end – seamlessly executed
  • Be data driven: the ability to provide persuasive perspective informed by data
  • Be a critical thinker: identify insights and defend strategic thinking with data
  • A collaborative mindset: Nissan United’s principal is about the converging of specialist agencies into one full-service agency that solves Nissan’s business challenges. Success in this agency requires an openness to new thinking, new ways of working and partnering with other disciplines in a collaborative way.
  • Stay up to date on the automotive industry and have knowledge of Nissan's current initiatives

Requirements

  • 5+ years of media planning experience within an advertising agency or media environment, with expertise across digital, traditional, and integrated media channels
  • Strong strategic planning capabilities, including development of audience-driven, full-funnel media strategies aligned with client business objectives
  • Proven ability to lead annual planning, budget allocation, forecasting, and media investment recommendations across multiple clients and campaigns
  • Deep understanding of cross-channel media planning, including Linear TV, CTV/OTT, Video, Social, Search, Programmatic, Audio, and Emerging Media
  • Strong analytical skills with the ability to translate audience, research, and performance data into actionable strategic recommendations
  • Experience utilizing media research and planning tools such as Nielsen, GWI, Comscore, Pathmatics, Simmons, MRI, or similar platforms
  • Demonstrated success managing senior-level client relationships, presenting recommendations, and influencing business decisions.
  • Proven leadership experience with the ability to mentor and develop planning teams while fostering cross-functional collaboration
  • Excellent communication, presentation, and storytelling skills with the ability to simplify complex data and strategic concepts.

Benefits

  • health/vision/dental insurance
  • 401(k)
  • stock purchase
  • vacation, sick and personal days
  • Also, you will be eligible (approximately thirty days after you commence employment) to participate in all disability, life, travel insurance plans and programs, retirement plans subject to the terms and conditions of such benefit plans.
  • Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
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TBWA\Chiat\Day

TBWA\Chiat\Day is part of TBWA\Worldwide: The Disruption® Company (www.tbwa.com) and has offices in New York, Los Angeles and Nashville. Named one of the World's Most Innovative Companies by Fast Company and to the AdAge A-List, TBWA creates disruptive ideas that locate and involve brands in culture, giving them a larger share of the future. Our collective has 11,300 creative minds across 275 offices in 95 countries, and includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, GMR, TBWA\Media Arts Lab, TBWA\WorldHealth and TRO. Global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald's, Nissan and Singapore Airlines. Follow us on Twitter, LinkedIn and Instagram, and like us on Facebook. TBWA is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

Founded in 1968
New York, New York, USA
706 employees (332 in marketing)

Traffic Signals

Monthly Visitors
5.8K
Traffic Source Mix
Search
30.6%
Direct
53.4%
Referral
6.1%
Social
8.6%
Paid
1.2%

Headcount Trend

Current headcount: ~707

Marketing Team

Marketing Team Size
138 (20% of company)
Median Career Experience
10.5 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
1

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