Responsibilities

• The Associate Media Director brings a senior level of forward-thinking and innovation to media plan development, and ensures plans deliver against the client KPIs and overall audience channel strategy.
• Foster deep-rooted client relationships through occasional on-site presence in the client’s office, ensuring a seamless integration between agency strategy and client needs.
• Maintain a "boots-on-the-ground" understanding of Google Ads and Bing Ads. You must be fluent in query mining, impression share analysis, and the technical nuances of the auction.
• You have moved past high-level theory; you are comfortable going into the platform to verify that the strategy is being executed flawlessly.
• Manage and own significant budgets with a relentless focus on hitting targets. You will track daily performance and provide high-level summaries that prove ROI and long-term value.
• Establishes & oversees team’s planning process including research, strategy, evaluations and recommendations of media vehicles and tactics, through plan development, presentation, execution and follow-up.
• Leads media team integration and collaboration with client and internal teams, working with Client Partnerships, Strategy & Insights, Creative, PR, Channel and Content on development of strategic marketing plans to ensure correct media direction.
• Meets with clients on strategic issues and plan presentations.
• Leads, motivates and mentors media strategy team, assigns workloads, fosters positive work environment, encourages collaboration and promotes teamwork.
• Leads high-level partner negotiations of rates, positioning and added value opportunities to increase and expand media value and visibility.