Associate Media Director, Programmatic

San Francisco, CA (On-site)

$110K/yr – $130K/yrSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive programmatic media strategy and measurement for pharma clients, leading cross‑agency collaboration and KPI‑driven campaigns.

  • Own programmatic campaigns and KPI results for assigned clients.
  • Must-have: 4+ years in programmatic/ad operations with pharma experience.
  • Standout: Cross-functional leadership and data-driven measurement collaboration.

Job Description

Responsibilities

  • Provide input and recommendations on appropriate channel mix and consideration set development for your clients
  • Continuously improve our offering and look to scale appropriately
  • Work with partner agencies on new business opportunities and pitches
  • Lead media collaboration with senior internal and external stakeholders spanning agency client teams, digital, strategy & planning, and analytics as well clients and vendor partners
  • Develop close working relationship with client and agency brand teams to drive their understanding of programmatic omnichannel media, and the offering capabilities in order to grow adoption of media as part of a holistic go to market strategy that has media KPIs connected to brand business KPIs for our clients
  • Develop, apply and share best practices for ongoing programmatic campaign management, reporting, and execution
  • Work on continuously providing trends and POVs across our agencies to ensure that we can communicate the value to our clients on a regular basis
  • Support processes and approach to directing trading and ad operations teams as needed
  • Create intuitive presentations to be delivered to internal & external key stakeholders?
  • Lead the development of and presentation of detailed media recommendations along with respective external media partners

Requirements

  • Bachelor’s degree with a minimum of 4 years of progressively senior experience in programmatic, ad operations or biddable media on the sales, agency or ad tech side
  • Experience designing and implementing pharmaceutical programmatic media campaigns
  • Candidates should be knowledgeable in how to leverage multimedia in the programmatic media environment
  • Experience in pharmaceutical or healthcare space required
  • Experience in other biddable media platforms a plus (e.g. paid social, paid search)
  • Excellent presentation skills, and history of successful client engagements
  • Exceptional organizational skills, multi-tasking capabilities and detail oriented
  • Strong analytical abilities and quantitative skills

    Benefits

    • The benefits for this position will include a competitive compensation package, Health benefits to include Medical, Dental and Vision, Company match 401k, flexible paid time off (PTO) and sick time.
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    Syneos Health Commercial Solutions

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    Syneos Health® is a leading fully integrated biopharmaceutical solutions organization built to accelerate customer success. We translate unique clinical, medical affairs and commercial insights into outcomes to address modern market realities.To learn more about how we are Shortening the distance from lab to life®, visit syneoshealth.com.

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