Responsibilities

• Media Strategy Development: Lead the development of comms strategy, comms frameworks, and comprehensive media strategies that align with client objectives, target audience insights, and budgetary considerations.
• Campaign Planning & Execution: Oversee media planning and buying across multiple channels including digital, social, traditional, and emerging media.
• Client Management: Build and maintain strong client relationships, serving as a trusted advisor on media strategy and campaign performance.
• Team Leadership & Mentorship: Manage, mentor, and train junior team members in foundational processes (planning, billing, trafficking), media planning, strategy development, client relationships and cross-team collaboration.
• Performance Analysis & Reporting: Oversee the monitoring, tracking, and reporting on campaign performance, providing actionable insights and recommendations based on agreed upon measurement plans and learning agendas.
• Budget Management: Ensure effective budget management and optimization to meet or exceed campaign goals while maintaining cost efficiency.
• Cross-Functional Collaboration: Partner closely with media counterparts (buying, analytics) and internal teams such as creative, project management, and brand integration to deliver integrated, successful campaigns.
• Vendor and Partner Relations: Develop relationships with media vendors, platforms, and partners to ensure the best opportunities and pricing for clients.
• Thought Leadership: Stay current on media trends, emerging platforms, and new technologies to continuously evolve media strategies.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field (or equivalent work experience).
• 8+ years of experience in media planning, preferably in an agency or client-facing role.
• Strong knowledge of media planning tools (e.g. YouGov, Vivvix, Media Radar)
• Proven leadership and team management skills.