Responsibilities

• Oversee the development of integrated media strategies and full media plans across traditional (TV, radio, print, OOH) and digital (social media, programmatic, paid search, etc.) channels.
• Align media strategies with client objectives, target audiences, media and industry landscape while supporting campaign goals.
• The development of strategic and effective tactical plans that align with the integrated strategy and channel mix.
• Manage and provide input on media briefs to ensure strategies and integrated plans align with the client’s core business goals and are structured to effectively achieve objectives.
• Conduct research and analysis for assigned clients, including audience insights, competitive landscape, consumer journey, market trends, and industry/category knowledge. Ensure the development of clear, actionable insights to inform and enhance the Integrated Media plan.
• Understand the agency's research tools and know how to leverage them to create strategic media plans.
• Provide support into the evolution of our tools and products to enhance our planning and strategy capabilities.
• Develop points of view (POVs) and maintain a clear understanding of the evolving media landscape, emerging technologies, and other critical factors shaping the industry.
• Effectively develop and manage Measurement Strategies that connect media with clear KPIs and optimized metrics to ensure success of the media campaigns.
• Create learning agendas within the measurement plan to guide insights and optimization efforts, ensuring clear hypotheses, methodologies, and timelines are established.

Requirements

• 5 - 7 years in planning & executional roles for media, publisher/vendor, or communications discipline (digital, content)
• 5- 7 years of experience in a traditional and digital media planning/buying position at an advertising/media agency
• Experience delegating assignments to junior staff and providing oversight on project development, deliverables and adhering to timelines.
• A bachelor's degree from a four-year college or university, with a degree or concentration in advertising, marketing, or communications preferred.

Preferred

Benefits

• The chance to be a part of a growing company and the next success story
• Amazing opportunities for career development
• Recognition programs
• Employee referral bonus
• Hybrid work schedule; 3 days in the office, 2 days working from home
• Fun and collaborative work environment
• Casual dress code
• Insurance Coverage (medical, dental, vision, life, and disability)
• 401(k) retirement plan, with employer 4% match
• Work/life benefits, including mental health and wellbeing support