Responsibilities

• Understand client business objectives, competitive landscape, and brand lifecycle stages.
• Apply qualitative and quantitative insights to develop customer-centered strategic recommendations.
• Maintain a strong understanding of HCP and DTC omnichannel engagement, media strategy, and campaign measurement.
• Leverage research tools, audience data, and marketplace trends to inform planning and decision-making.
• Lead strategy development for assigned brands and initiatives.
• Identify actionable customer, market, and business insights that inform integrated marketing strategies.
• Partner with Planning, Analytics, Media, Creative, and Client teams to ensure strategic alignment throughout planning and execution.
• Develop compelling strategic narratives and present recommendations to internal and client stakeholders.
• Contribute to agency thought leadership, innovation, process improvements, and new business initiatives.
• Mentor and support junior strategists through coaching and knowledge sharing.

Requirements

• 6–8+ years of experience in customer experience, brand strategy, media strategy, healthcare marketing, or related disciplines.
• Pharmaceutical agency experience preferred; healthcare, consumer health, or CPG experience a plus.
• Experience developing customer-centered strategies informed by market research, audience insights, and business objectives.
• Understanding of HCP and patient engagement, omnichannel marketing, and customer journey planning.
• Ability to translate complex data and insights into clear, actionable strategic recommendations.
• Strong storytelling, presentation, facilitation, and client communication skills.
• Experience collaborating across Strategy, Media, Analytics, Creative, and Account teams.
• Bachelor's degree in Marketing, Advertising, Communications, or a related field.

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.