Responsibilities

• MEDIA EXPERTISE & AGENCY CONTRIBUTION
• Solid media planning knowledge (channel strengths and weakness, emerging strategies, etc.)
• Stays current on industry news and evolving media trends
• Uses expertise, confidence, and people skills to chart a path to achieving Client objectives, agency business needs, and the ambition of the brand
• Sells this vision through to internal and external stakeholders
• Cultivates excellent relations with the media sales community, ensuring the agency is always represented in a positive light. Skilled negotiator with a record of open and fair negotiations
• Monitors the efficiency and effectiveness of media systems/processes, providing recommendations for streamlining processes as requested
• Actively participates in new business pitches, as needed
• TEAM DEVELOPMENT & ACCOUNT OVERSIGHT
• Sets a high bar for creativity in media, strategic rigor, and account management
• Clearly identifies and communicates key media deliverables in terms of accountability and performance, builds corresponding internal and external timelines
• Oversees internal/external media team communications
• CLIENT MANAGEMENT & STRATEGIC INSIGHT
• Develops and maintains effective Client relationships
• Establishes a true partnership in the Client’s business by gaining and maintaining a deep understanding of business needs and issues (market share, business priorities, key competitor strategies, etc.)
• Maintains a vocal, visible role in all internal and Client meetings
• Formulates and recommends plans that generate measurable results, with a focus on new and emerging media opportunities to help drive the Client’s business
• Ascertains Client’s needs and key media challenges and recommends effective solutions
• Oversees development of media recommendations and POVs
• Constantly seeks and creates opportunities in both media choices and usage to increase visibility/impact. Merchandises media team’s work to Client