Associate Marketing Manager

Responsibilities

• Support the development of annual brand plans, go-to-market strategies, and frameworks and partnerships that drive growth across distribution tiers.
• Support the development and execution of integrated marketing campaigns across digital, social, public relations, experiential, ecommerce, retail media, and in-store channels.
• Help bring seasonal, always-on, and tentpole brand moments to life in alignment with brand strategy and creative direction.
• Develop strategic and creative presentations, sell-in materials, and tools for sales teams, distributor networks, customers, and other key gatekeepers.
• Help ensure marketing materials consistently reflect each brand's voice, personality, creative direction, and visual identity; conduct ongoing channel audits and support asset management.
• Audit and coordinate updated content for digital marketing platforms, including brand websites and social media channels.
• Continuously research the alcohol beverage industry, CPG, culture, and industries outside beverage alcohol to identify new strategies, consumer behaviors, and growth opportunities.
• Support go-to-market plans for new product launches, including positioning and messaging, asset development, sell-in materials, forecasts, and activation plans.
• Support the innovation pipeline by researching consumer insights, cultural trends, competitive activity, and emerging category dynamics.
• Pull, analyze, and synthesize consumer, category, customer, and competitive data from platforms such as Circana/IRI, Nielsen, and Power BI to inform decision-making.

Requirements

• Bachelor's degree required; Business, Marketing, or a related field preferred.
• One to two years of relevant brand marketing experience within the alcohol beverage industry, CPG, or another industry requiring similar brand-building, analytical, and project-management capabilities.
• Strong written and verbal communication skills, with the ability to build productive relationships across functions and levels of the organization.
• Strong presentation-building and storytelling skills, including the ability to create clear, compelling, and visually engaging presentations using PowerPoint, Canva, and related tools.
• Strong presentation delivery skills, including the ability to present to management and cross-functional stakeholders with confidence and clarity.
• Strong analytical mindset and sound business judgment, with the ability to translate data and long-term brand vision into actionable recommendations.
• Ability to manage multiple priorities in a fast-paced environment, exercise initiative, and prioritize independently with limited direction.
• Strong attention to detail, organization, follow-through, and project-management skills.
• Collaborative team player with a growth mindset and willingness to support the business during key priorities, including occasional evening and weekend events.
• Proficiency with Microsoft Office Suite, including Word, Excel, and PowerPoint.

Preferred

• Brand marketing experience within the wine industry is preferred; experience in spirits, beer, ready-to-drink beverages, or broader beverage alcohol is also valued.
• Experience using Circana/IRI, Nielsen, Power BI, or related market and business intelligence tools.
• Experience supporting integrated campaigns, innovation launches, agency relationships, or customer and distributor-facing marketing programs.

Benefits

• medical, dental, vision, life insurance coverage, disability benefits, PTO, wellness programs and fertility and family building benefits.
• We also provide a 401(k) plan where TFE may make a discretionary profit-sharing contribution.