Associate Marketing Manager, Ready to Drink

Chicago, IL (On-site)

$94K/yr – $123K/yrEntry LevelFull time

Posted 3 months ago

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Job Summary

Drive through-the-line marketing activation and retail performance in key markets and channels.

  • Own activation programs and development of brand activation strategies.
  • Must-have: experience in marketing activation or field activations.
  • Standout: strong cross-functional collaboration with sales operations, finance, and agency partners.

Job Description

Responsibilities

  • Marketing Activation
  • Responsible for developing and executing through-the-line marketing activation and partnership programs
  • Liaise with Field Marketing, Shopper Marketing and key sales stakeholders to drive retail performance in key markets and channels for activation programs
  • Assist in the development of brand activation strategy and marketing plans, including inputs for annual planning process
  • Commercial Fluency
  • Collaborate with Sales Operations and Shopper Marketing to create product sell stories, retail tools and distributor engagement tactics
  • Demonstrate ability to build relationships across the organization inclusive of field/sales teams, as well as our distributor network and agency partners
  • Deliver effective visual presentations, socialize information and ideas and have good active listening skills in order to drive influencer across the organization
  • Analytical Foundations & Business Management
  • Responsible for using various internal and external business and retail analytics tools to analyze business performance and develop impactful insights, including monthly business performance reports and supporting strategic initiatives
  • Work with Finance to maintain accuracy of budget and expenditures to meet financial expectations as well as tracking and forecasting
Molson Coors Beverage Company logo

Molson Coors Beverage Company

3.9 Glassdoor

From Coors Light, Miller Lite, Molson Canadian, Carling and Staropramen to Coors Banquet, Blue Moon Belgian White, Leinenkugel’s Summer Shandy, Vizzy, Creemore Springs and more, our 16,000+ employees across the globe make and market many of the most beloved beverage brands in the world. While our history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle with energy drinks, non-alc beer and canned cocktails, ready-to-drink coffee and more.Molson Coors Beverage Company is a publicly traded company that operates through Molson Coors North America and Molson Coors Europe, and is traded on the New York and Canadian Stock Exchange (TAP). Our commitment to raising industry standards, promoting the responsible consumption of our products, and leaving a positive imprint on our employees, consumers and communities is reflected on our website, www.molsoncoors.com. Celebrate responsibly. Follow only if legal drinking age and do not share with those who are underage. TERMS: http://bit.ly/TnCs-MC

Chicago, Illinois, USA
12K employees (887 in marketing)
77% recommend to a friend
85% CEO approval

Traffic Signals

Monthly Visitors
212.7K
Traffic Source Mix
Search
35.7%
Direct
49.3%
Referral
9.1%
Social
5.1%
Paid
0.7%

Headcount Trend

Current headcount: ~12.1K

Marketing Team

Marketing Team Size
887 (7% of company)

Funding

Total Funding
$2.9B
Last Raise
$866M
Post IPO Debt, 2 years ago

Funding History

  • May 2024
    Post IPO Debt • $866M
  • Jun 2023
    Post IPO Debt • $2B

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