Responsibilities

• Strategic Brand Planning: Support in building brand plans, go-to-market strategies, developing frameworks and partnerships across distribution tiers.
• Support the development and execution of integrated marketing campaigns across digital, social, PR, experiential, and retail
• Help bring seasonal, always-on, and tentpole brand moments to life in alignment with the brand strategy and creative direction
• Ability to develop strategic and creative decks and tools for distributor networks and gatekeepers.
• Ensure all marketing materials reflect the Ménage à Trois brand voice, personality, and visual identity. On-going audit and asset management across channels.
• Audit and collect updated content for our digital marketing platforms including brand websites and social media.
• Continuous research of industries outside of alcohol beverage for new strategies and growth opportunities.
• Innovation: Support go-to-market plans for new product launches, including messaging, assets, sell-in materials, and activation plans
• Support the innovation pipeline by researching consumer insights, cultural trends, and emerging category dynamics
• Data Analysis: Pull and analyze data from various platforms like Nielsen and IRI to inform decision-making.

Requirements

• Education: Bachelor's degree in business/marketing required.
• Experience: Minimum 1-2 years of relevant brand marketing experience (Including alcohol beverage industry, CPG industry and others with aligned competencies).
• Strong communication, including ability to forge relationships across the organization at a variety of levels. Strong presentation skills to include the ability to present to management with confidence and clarity
• Strong analytical mindset, capable of supporting branding initiatives based on both data and long-term vision.
• Ability to manage multiple priorities in a fast-paced environment and prioritize without direction.
• Team player and willingness to work when the business needs the support.
• Experience with Microsoft Office Suite (Word, Excel and PowerPoint) required
• Experience with Circana/IRI, PowerBI, Nielsen preferred

Preferred

• Experience with Circana/IRI, PowerBI, Nielsen preferred

Benefits

• TFE offers a comprehensive benefits package that includes medical, dental, vision, life insurance coverage, disability benefits, PTO, wellness programs and fertility and family building benefits.
• We also provide a 401(k) plan where TFE may make a discretionary profit-sharing contribution.