Responsibilities

• Own athlete and ambassador relationships for KLIM and 509, including contracting, compliance, and performance tracking, event participation, content coordination, and ongoing program improvement.
• Lead the planning and execution of trade shows, events, athlete activations, and brand experiences in alignment with product launches and broader go-to-market strategies.
• Manage event production activities, including asset coordination, dealer involvement, staffing support, logistics, and on-site execution.
• Lead social media planning and execution across Instagram, Facebook, YouTube, TikTok, and other relevant channels, while coordinating with adjacent teams and partners.
• Manage organic social publishing, scheduling, content coordination, audience engagement, and alignment with marketing objectives.
• Support annual model year go-to-market planning and strategy execution in collaboration with cross-functional partners.
• Develop integrated activation plans across organic social media, ambassadors, athletes, partnerships, and events.
• Execute public relations activities, including athletes, sponsorships, and activations, in alignment with established processes and brand objectives.
• Support content planning and production by coordinating creators, athletes, contractors, and internal resources while maintaining consistency with brand identity and standards.
• Partner with Product, Sales, Creative, Digital, and other stakeholders to align priorities and deliver coordinated marketing execution across Teton Outfitters.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or equivalent experience.
• 3+ years of experience in marketing, brand management, social media, or go-to-market roles.
• Demonstrated success growing and managing organic social media channels with measurable results.
• Experience planning and executing integrated marketing campaigns.
• Understanding of influencer, ambassador, athlete, and community-driven marketing.
• Strong project management and organizational skills, including the ability to coordinate multiple programs, brands, schedules, resources, and stakeholders.
• Ability to adapt priorities and make timely adjustments in response to changing market conditions, consumer behavior, and business needs.
• Demonstrated ability to collaborate across a matrixed organization, influence stakeholders, and achieve results.
• Strong analytical skills with the ability to use data, performance metrics, and insights to inform decisions and improve outcomes.
• Ability to travel up to 25%

Preferred

• Powersports industry knowledge, familiarity with the powersports customer, or enthusiasm for the customer community is preferred.