Associate Marketing Manager

San Francisco, CA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive brand storytelling by owning briefs and seasonal planning for multiple marketing channels in a fashion brand setting.

  • Own development of briefs for Email, Packaging, Naming, SMS, and Signage.
  • 3+ years marketing experience in fashion/brand roles, plus collaboration skills.
  • Proven ability to manage seasonal planning tools and roadmaps.

Job Description

Responsibilities

  • Own development of briefs for Email, Packaging, Naming, SMS, and Signage.
  • Be a resource for seasonal product knowledge for each division by developing relationships with merchandise and design, staying abreast of in-season product changes, and maintaining and updating relevant reference documents
  • Create and optimize tools and templates within the Brand Marketing organization and serve as the key owner of maintaining Commercial Plan, seasonal planning documents and roadmaps, including creation and management of all promotional legal

Requirements

  • 3+ years of experience in marketing, integrated/ brand marketing with fashion/apparel, consumer brand and/or marketing agency experience preferred
  • Knowledge about the fashion industry, current apparel trends and a passion for product storytelling
  • Organized with strong attention to detail

Preferred

  • Adobe analytics proficiency (a plus)
Gap Inc. logo

Gap Inc.

3.7 Glassdoor

Gap Inc., a house of iconic brands, is the largest specialty apparel company in America. Its Old Navy, Gap, Banana Republic, and Athleta brands offer clothing, accessories, and lifestyle products for men, women and children. Since 1969, Gap Inc. has created products and experiences that shape culture, while doing right by employees, communities and the planet. Gap Inc. products are available worldwide through company-operated stores, franchise stores, and e-commerce sites. Fiscal year 2023 net sales were $14.9 billion. For more information, please visit www.gapinc.com.

Founded in 1969
San Francisco, California, USA
70K employees (9,780 in marketing)
70% recommend to a friend
87% CEO approval

Traffic Signals

Monthly Visitors
812.1K
Traffic Source Mix
Search
36.1%
Direct
45.8%
Referral
9.6%
Social
7.7%
Paid
0.7%

Headcount Trend

Current headcount: ~70.2K

Marketing Team

Marketing Team Size
7,788 (11% of company)
Median Career Experience
14 years
Median Tenure
6 years

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