Associate Marketing Manager, Floorcare

New York City, NY (On-site)

$99K/yr – $124K/yrMid Level2+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the commercial planning and launch rhythm for a floorcare range, turning data into action across GTM, assortment, and launch execution for both 1P and 3P specs.

  • Growth & Launch: Plan, coordinate, and measure product launches with cross-functional teams to hit market-share and sales targets.
  • Assortment & Distribution: Provide data-driven insights to shape short and long term product and distribution plans that meet financial targets.
  • Sales Performance: Own regular reporting to spot opportunities and trends and guide strategic decisions.

Job Description

Responsibilities

  • Go-to-Market Planning and Execution : Collaborate with Marketing Managers to plan, execute and measure product launch strategies to achieve business goals (market share growth, new product sales).
  • Assortment & Distribution Planning : Support Floorcare Category Team by providing data-driven insights to inform strategic product and distribution plans in the short- and long-term to deliver sales and financial targets.
  • Sales Reporting & Commentary : Own regular sales reporting, including identification of new opportunities and trends to drive the business performance.
  • Consumables and Accessories Strategy: Own the range planning and forecast for C&A 1P & 3P including identification of trends within the category to inform global strategy.
  • Team Support : Support Floorcare Category team with ongoing strategic planning, data analysis, and cross-functional and leadership meeting prep.
  • Day-to-day management and execution of product launches (from SKU set up to consumer journey and retailer planning).
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Dyson

Dyson solves real-world problems and creates better products through the application of engineering, science, design and creativity. It is a family-owned, global technology company, founded by Sir James Dyson who remains at the helm alongside his son Jake. Since inventing the first cyclonic bagless vacuum cleaner, the DC01, Dyson has consistently invested in research and development to improve its products and technologies radically. Dyson offers products across a growing range of areas: floorcare, air purification, robotics, haircare including formulations, lighting, hand drying, and most recently audio. Dyson continues to expand into new areas.Today, Dyson sells products in more than 80 markets, has 450 Dyson stores worldwide and is available in all major technology and beauty retailers. Dyson has global headquarters in Singapore and major technology campuses in Singapore, the UK, Malaysia, and the Philippines. Its global team of engineers, scientists and software developers are focused on developing technology-enabled products which work better and which people love to use. Key areas of focus have included high-speed electric digital motors, sensing and vision systems, robotics, machine learning and aerodynamics. Beyond products, to encourage an inventive future, Dyson is also inspiring the next generation of engineers and inventors through the Dyson Institute of Engineering and Technology, the James Dyson Foundation and the James Dyson Award. The Dyson family applies its problem-solving approach in other fields, and established Dyson Farming in 2012. It is one of the largest farming businesses in the UK, extending to 36,000 acres across Lincolnshire, Oxfordshire, Gloucestershire and Somerset. It is a family-owned enterprise unlike any other, focussed on long-term investment in British farming and the countryside to grow tasty and nutritious food.

Founded in 1993
Singapore, SGP
12K employees (1,093 in marketing)