Associate Marketing Manager, Digital Projects

Responsibilities

• You will support and optimize digital customer acquisition and engagement initiatives across Dexcom.com, helping to improve lead generation performance and customer experience.
• You will partner with stakeholders across Creative, Brand, IT, Analytics, and CRM teams to gather business requirements and ensure digital solutions align with strategic objectives.
• You will monitor website lead generation performance, customer journeys, and webform functionality, identifying opportunities to improve conversion, efficiency, and user experience.
• You will document business requirements, workflows, process maps, and user stories to support the successful delivery of digital marketing and technology projects.
• You will serve as a liaison between business stakeholders and technical teams, helping translate business needs into actionable project requirements and solutions.
• You will coordinate project activities, timelines, testing efforts, and stakeholder communications to support the successful execution of website and marketing technology enhancements.
• You will lead and support user acceptance testing (UAT), validating functionality, data accuracy, and customer experience while identifying, documenting, and tracking issues through resolution.
• You will partner with agencies, technology vendors, and development teams to ensure project deliverables meet business requirements, quality standards, and implementation timelines.
• You will support ongoing enhancements to lead capture, routing, nurturing, and reporting processes, helping drive continuous improvement across Dexcom's digital ecosystem.

Requirements

• Typically requires a Bachelor’s degree a 5 – 8 years of experience.
• A strong foundation in digital marketing principles, including customer acquisition, lead generation, customer journey optimization, and campaign execution.
• Experience with website platforms, CRM systems, marketing automation tools, analytics platforms, or testing and quality assurance processes.
• Comfortable working with both business and technical teams, helping translate complex requirements into actionable solutions and project deliverables.
• Experience in regulated industries, familiarity with Agile or Scrum methodologies, and a customer-centric approach.
• Strong organizational skills, attention to detail, and the ability to manage multiple priorities while meeting project timelines and business objectives.
• Ability to gather business requirements, documenting processes, and coordinating projects to ensure successful delivery of digital initiatives.

Preferred

• Continuous improvement mindset and proactively identify opportunities to improve workflows, operational efficiency, and digital marketing performance.
• Thrives in collaborative environments, adapt quickly to changing priorities, and are eager to learn new technologies, platforms, and marketing capabilities.

Benefits

• A full and comprehensive benefits program.
• Growth opportunities on a global scale.
• Access to career development through in-house learning programs and/or qualified tuition reimbursement.
• An exciting and innovative, industry-leading organization committed to our employees, customers, and the communities we serve.