Responsibilities

• Support business performance reporting by analyzing syndicated data (Circana) and custom research on consumption, sales, market share, distribution, competitive trends, and consumer insights to identify opportunities, risks, and actionable recommendations
• Support development and execution of quarterly marketing plans, integrated communications, retail activation, and go-to-market initiatives that contribute to brand growth, volume, profit, and consumer engagement.
• Translate consumer insights, market research, and business analytics into recommendations that improve marketing effectiveness and support portfolio priorities
• Participate in the development of advertising copy, media plans, creative assets, shopper marketing programs, retail activation, and integrated marketing campaigns
• Manage cross-functional project workstreams, timelines, and stakeholder communication across Sales, Finance, R&D, Supply Chain, Consumer Insights, and agency partners to support portfolio growth, go-to-market execution, and category opportunities
• Support product, packaging, and portfolio initiatives that strengthen the brand, improve the consumer/shopper experience, and deliver against business objectives.
• Support a purpose-driven culture that embraces IDEA (inclusion, diversity, equity, and allyship)

Requirements

• Bachelor's degree in Business, Marketing, Consumer Insights, Analytics, or a related field.
• Minimum of 5 years of progressive experience in brand management, marketing, consumer insights, category management, business strategy, or a related commercial function.
• Demonstrated ability to drive results and successfully deliver projects, initiatives, or business objectives within established timelines.
• Experience analyzing and interpreting data to develop actionable insights, measure business performance, and communicate recommendations to stakeholders.
• Proven ability to influence cross-functional partners and stakeholders, effectively advancing ideas and recommendations through collaboration.
• Strong strategic thinking, problem-solving, and decision-making skills with the ability to manage multiple priorities in a complex business environment.
• Experience leveraging consumer and shopper insights to support business, brand, or category growth strategies.
• Excellent verbal and written communication skills, with the ability to clearly articulate recommendations and present a point of view.
• Demonstrated ability to work effectively in a collaborative, team-oriented environment and build relationships across organizational levels.
• Commitment to fostering an inclusive workplace and contributing to a culture that values inclusion, diversity, equity, and allyship (IDEA).

Preferred

• Experience within the Consumer Packaged Goods (CPG) industry.
• Experience leading innovation, commercialization, or new product development initiatives.
• Advanced analytical skills with experience using consumer, market, retail, or business performance data sources.
• MBA or advanced degree preferred.

Benefits

• This includes robust health plans, a market-leading 401(k) program with a company match, flexible time off benefits (including half-day summer Fridays depending on location), inclusive fertility/adoption benefits, and more.