Responsibilities

• Customer & Segment Marketing Support - Support marketing initiatives focused on growing the Club market and strengthening the Club Direct brand; Support development of annual and seasonal marketing plans for assigned sports within the customer segment; Build working knowledge of customer journeys, segment priorities, and seasonal business drivers; Contribute insights from campaign results, customer feedback, and market trends to inform future planning and optimize campaigns; Partner with Category Management, Sales and Merchandising to ensure campaigns align with product priorities and promotional initiatives; Develop subject-matter familiarity within assigned sports to strengthen marketing recommendations.
• Campaign Planning & Execution - Manage execution of assigned campaigns within the broader strategy established by the Sr. Marketing Manager; Support maintenance of the 12-month marketing calendar across customer segments and sports, ensuring deadlines and deliverables stay on track; Develop clear and actionable creative briefs aligned to campaign objectives; Coordinate cross-functional partners—including Creative, Copy, Merchandising, Digital, Sales, Category Management, and Analytics—to ensure campaigns launch on time and with accurate messaging; Support lead generation campaigns and related campaign assets across teams.
• Creative Development & Collaboration - Lead day-to-day communication with Creative and Copy teams to support asset development; Consolidate stakeholder feedback into clear, actionable direction; Ensure creative assets align with brand standards, messaging hierarchy, and campaign goals; Collaborate on campaign photoshoots and asset planning as needed.
• Campaign Performance & Optimization - Partner with Analytics to review campaign performance and understand drivers of engagement and conversion; Assist in A/B testing initiatives and performance reporting; Identify opportunities for optimization and support implementation of improvements; Apply campaign learnings to strengthen future marketing execution.
• Marketing Campaign & Workflow Management - Use Asana and other collaboration tools to manage timelines, tasks, and approval workflows; Maintain organized documentation of briefs, assets, and campaign deliverables; Proactively communicate timeline risks or roadblocks to the Sr. Marketing Manager; Identify opportunities to improve workflow efficiency across Marketing, Creative, and Merchandising teams.

Requirements

• A minimum of 3-5 years of experience in B2B marketing, campaign management, customer marketing, or related field.
• Bachelor’s degree in Marketing, Business, Communications, or equivalent experience.
• Experience supporting cross-functional marketing campaigns from planning through execution.
• Experience using marketing and collaboration tools such as Asana, Miro, Figma, CMS platforms, or similar.
• Experience in D2C, eCommerce, retail, apparel, or sports marketing.
• Experience working in a product-driven or merchandising-focused environment.
• Experience working with external agencies or contract partners.
• Strong project management and organizational skills with attention to detail.
• Analytical mindset with familiarity reviewing campaign performance metrics.
• Clear written and verbal communication skills.

Benefits

• Comprehensive Health Care Benefits
• HSA Employer Contribution/ FSA Opportunities
• Wellbeing Program
• 401(k) plan with company matching
• Company paid Life, AD&D, and Short-Term Disability
• Generous My Time Off & Paid Holidays
• Varsity Brands Ownership Program
• Employee Resource Groups
• St. Jude Partnership & Volunteer Opportunities