Associate Marketing Manager - Advertising (Paid Social)

Anderson, SC (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive paid social advertising for Meta and TikTok campaigns with end-to-end ownership from planning to optimization.

  • Own planning, setup, and optimization of paid social campaigns across Meta and TikTok
  • Must-have: 3+ years of hands-on paid social buying on Meta and TikTok
  • Standout: Experience with TikTok Shop or social commerce and platform certifications

Job Description

Responsibilities

  • The Associate Marketing Manager – Advertising (Paid Social) will be responsible for the planning, execution, and optimization of paid social media advertising across key platforms including Meta (Facebook & Instagram) and TikTok.
  • Performance & Optimization: Execute paid social campaigns that efficiently drive awareness, engagement, and conversion against established KPIs.
  • Campaign Set Up: Manage audience targeting, bidding strategies, and creative testing frameworks
  • Platform Expertise: Leverage deep platform knowledge (Meta, TikTok) to apply best practices in targeting, creative formats, and bidding strategies.
  • Creative Strategy: Partner with creative and content teams to develop effective ad concepts and assets
  • Test & Learn: Support testing roadmaps across audiences, creative, and formats, including emerging opportunities such as TikTok Shop.
  • Campaign Optimization: Monitor performance daily and implement optimizations to improve efficiency and results
  • Reporting & Insights: Translate campaign performance into clear takeaways and actionable recommendations for stakeholders. Generate weekly and monthly performance reports with clear insights and learnings
  • Trends and Media Behavior: Stay current on platform updates, ad products, and social commerce capabilities
  • This role will also contribute insights and recommendations back to the broader marketing team to inform future campaign strategy.
Techtronic Industries - TTI logo

Techtronic Industries - TTI

3.5 Glassdoor

Techtronic Industries Company Limited (“TTI”, or the “Company”), founded in 1985 by German entrepreneur Horst Julius Pudwill, is a world leader in cordless technology. As a pioneer in Power Tools, Outdoor Power Equipment, Floorcare and Cleaning Products, TTI serves professional, industrial, Do It Yourself (DIY), and consumer markets worldwide. With more than 45,000 employees globally, the company’s relentless focus on innovation and strategic growth has established its leading position in the industries it serves.MILWAUKEE is at the forefront of TTI’s professional tool portfolio. With global research and development headquartered in Brookfield, Wisconsin, the historic MILWAUKEE brand is renowned for driving innovation, safety, and jobsite productivity worldwide. The RYOBI brand, headquartered in Greenville, South Carolina, remains the top choice for DIYers and continues to set the standard in DIY tool innovation. TTI’s diverse brand portfolio also includes trusted brands like AEG, EMPIRE, HOMELITE, and leading floorcare names HOOVER, ORECK, VAX, and DIRT DEVIL (based in Charlotte, North Carolina).TTI’s international recognition and renowned brand portfolio are supported by a strong ownership structure that underscores the company’s global reach and stability. The Pudwill family remains the company’s largest shareholder, with the remaining ownership held largely by institutional investors at North American and European-owned firms. TTI is publicly traded on the Hong Kong Stock Exchange and is a constituent stock of the Hang Seng Index, operating globally with a strong commitment to environmental, social, and corporate governance standards.

Founded in 1985
United States Oval Historic District, New York, USA
9.3K employees (1,825 in marketing)
62% recommend to a friend
87% CEO approval

Traffic Signals

Monthly Visitors
74K
Monthly Google Ads Budget
$2.3K
Traffic Source Mix
Search
53.9%
Direct
36.3%
Referral
6.5%
Social
2.3%
Paid
0.8%

Headcount Trend

Current headcount: ~9.3K

Marketing Team

Marketing Team Size
1,692 (18% of company)

Recent News