Responsibilities

• Execute always-on, omni-channel growth marketing journeys supporting acquisition, engagement, and retention goals.
• Own and support defined marketing strategies and workstreams across the product lifecycle and line-of-business growth initiatives.
• Translate business priorities into integrated marketing strategies that enhance customer value and support sustainable growth.
• Apply KPI frameworks and measurement plans to evaluate campaign performance and business results.
• Perform data analysis, identify trends, and provide recommendations for optimization.
• Leverage modern marketing capabilities including AI, agentic workflows, test-and-learn methodologies, and dynamic customer journeys.
• Partner with cross-functional teams to deliver strategic marketing initiatives.
• Coordinate assigned workstreams, manage timelines, and operate within budget and resource guidelines.
• Support business, financial, risk, and process commitments through data-driven analysis.
• Independently implements and manages a broader set of defined market programs/initiatives.

Requirements

• Strong segmentation campaign development and execution skills across direct mail, email, digital, branch, experiential marketing, webinars, sales enablement, and other channels.
• Ability to analyze compelling internal/external insights and test and learn performance data to generate actionable next steps.
• Strong project management, communications and stakeholder management capabilities.
• Executing quantitative and qualitative research with marketing partners to gain customer insights
• Comfort working in matrixed organizations with product, digital, analytics, finance, risk, and compliance partners.
• Applying modern growth marketing practices including AI-driven personalization and test-and-learn frameworks
• Sales enablement support within lifecycle marketing programs
• 3+ years of relevant / direct industry experience
• Bachelors
• No Required Certification(s)

Preferred

• Advertising, Competitive Advantages, Content Marketing, Customer Solutions, Digital Marketing, Marketing Programs, Marketing Strategies, Negotiation, Results-Oriented
• Business Acumen, Business Data Analysis, Collaborating, Decision Making and Critical Thinking, Effective Communications, Effectiveness Measurement, Marketing Function, Marketing Systems, Matrix Management

Benefits

• PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives. In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.