Associate Marketing Lead

Pittsburgh, PA (Unknown)

$75K/yr – $150K/yrMid Level3+ years expFull time

Posted 2 weeks ago

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Job Summary

Own cross-channel marketing program planning and execution with tight collaboration across Product, Creative, and Analytics to ensure campaigns are on strategy, on budget, and driven by data.

Own campaign planning, audience targeting, setup, and performance tracking across multiple channels.
Collaborate to translate insights into messaging, content, and brand-aligned materials that lift performance and rigor.
Synthesize results to surface trends and drive improvements in program design and execution.

Job Description

Responsibilities

Support the planning and execution of marketing campaigns and initiatives across channels
Partner with cross-functional teams (Product, Creative, Analytics) to bring campaigns to life
Assist with audience targeting, campaign setup, and performance tracking
Analyze campaign results and provide insights to help optimize marketing performance
Contribute to development of messaging, content, and marketing materials aligned to brand and business goals
Independently implements and manages a broader set of defined market programs/initiatives.
Leverages a strong comprehension of marketing strategies. Contributes to thought leadership and builds consensus across the partnership resulting in increased rigor around program/initiative execution.
Develops and executes complex marketing programs/ initiatives and activities that may include advertising, sales content and internal communications. Proactively collects and synthesizes data in order to identify trends. Readily identifies the strategic and tactical implications.
Ensures all operating activities are delivered within the established budget framework.
Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners. Partners with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.