Associate Marketing Director, Zanzalintinib CRC Launch – Promotions

Alameda, CA (On-site)

$179K/yr – $253K/yrMid Level9+ years expFull time

Posted 3 months ago

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Job Summary

Lead US pharma marketing for Zanza in mCRC, shaping messaging, budget, and cross-functional promotion.

  • Must-have: Advanced degree with 9+ years in product marketing or launches in pharma/biotech, plus regulatory awareness.
  • Standout: Oncology/patient-marketing exposure and cross-functional leadership across sales, regulatory, and market planning.

Job Description

Responsibilities

  • Support the development of US marketing tactical plans for new approval readiness and ongoing promotional execution of Zanza in mCRC
  • Ensure successful execution of compelling promotional tactics for US HCPs across personal and non-personal channels
  • Develop and align messaging platform and tactical rollout with brand objectives and strategies
  • Ensure key brand messages and materials are effectively communicated at sales meetings
  • Support management of the promotions budget, establish goals and metrics, and measure performance
  • Collaborate effectively with cross-functional partners, including field sales, sales training, market planning, and regulatory/compliance
  • Collaborate with the Patient/APP Marketing Team to develop promotional materials targeting patients, caregivers, and Advanced Practice Providers
  • Manage key vendor relationships, including the promotional agency of record
  • Foster trust and a strong culture across the broader marketing and sales teams and with partners throughout the organization
  • Ensure compliance with all laws, regulations, and policies that govern Exelixis conduct

Requirements

  • Master’s degree in related discipline and 9 years of related experience; or
  • BS/BA degree in related discipline and at least 11 years of related experience; or
  • Equivalent combination of education and experience
  • Experience in product marketing, field sales or market research/analysis in the pharmaceutical or biotech industries
  • Pharmaceutical Marketing
  • Knowledge, Skills And Abilities: Advanced prioritization skills and ability to handle multiple projects
  • Knowledge, Skills And Abilities: Comprehensive ability to collaborate with multiple organizational stakeholders
  • Knowledge, Skills And Abilities: Advanced talent for blending innovation with pragmatic execution
  • Knowledge, Skills And Abilities: Intermediate skills to network internally and externally
  • Knowledge, Skills And Abilities: Advanced ability to draw insight from market research, the sales force, and other sources to optimize messaging, tactical plans, and promotional activities
  • Knowledge, Skills And Abilities: Advanced strategic thinking, initiative and creativity
  • Knowledge, Skills And Abilities: Advanced track record for consistently meeting or exceeding financial and/or other quantitative targets, as well as qualitative goals
  • Knowledge, Skills And Abilities: Advanced presentation, verbal and written communication skills
  • Knowledge, Skills And Abilities: Advanced understanding of FDA Regulations of pharmaceutical drug promotions and experience with Legal, Medical and Regulatory review process
  • - Master’s degree in related discipline and 9 years of related experience; or - BS/BA degree in related discipline and at least 11 years of related experience; or - Equivalent combination of education and experience
  • - Experience in product marketing, field sales or market research/analysis in the pharmaceutical or biotech industries
  • - Pharmaceutical Marketing
  • - Product launch experience strongly preferred
  • - Oncology experience strongly preferred
  • - Patient Marketing, advocacy relations, public relations, digital marketing and sales experience are a plus

Preferred

  • Product launch experience strongly preferred
  • Oncology experience strongly preferred
  • Patient Marketing, advocacy relations, public relations, digital marketing and sales experience are a plus

Benefits

  • In addition to the base salary, as part of our Total Rewards program, Exelixis offers comprehensive employee benefits package, including a 401k plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts.
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Exelixis

2.0 Glassdoor

Every Exelixis employee is united in an ambitious cause: to transform science into new treatments that give cancer patients and their families hope for the future. In this pursuit, we know our employees are our most valuable asset. As a diverse, growing team, everyone at Exelixis plays a role in advancing our mission through our innovative drug discovery, development and commercialization efforts. We take pride in our shared purpose, knowing the magnitude of our impact expands with every medicine we create and every form of cancer tumor type we treat.After operating in the challenging biotech sector for nearly three decades, we've evolved into a multi-platform cancer company with a proven track record of resiliency in the face of adversity. The success of our flagship commercial product set us up on our journey to discover and develop next-generation cancer treatments, driven by our relentless pursuit of results for the patients we serve. Cancer is our cause. Make it yours, too. Please see our Community Guidelines: bit.ly/4iBzJU0For more information about Exelixis, please visit www.exelixis.com, follow @ExelixisInc on Twitter or like Exelixis, Inc. on Facebook.

Founded in 1994
Alameda, California, USA
1.5K employees (92 in marketing)
11% recommend to a friend
9% CEO approval

Traffic Signals

Monthly Visitors
37.4K
Monthly Google Ads Budget
$10.2K
Traffic Source Mix
Search
59.3%
Direct
33.2%
Referral
6.3%
Social
0.5%
Paid
0.7%

Headcount Trend

Current headcount: ~1.5K

Marketing Team

Marketing Team Size
86 (6% of company)
Median Career Experience
21 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$514M
Last Raise
$135M
Post IPO Equity, 11 years ago

Funding History

  • Jul 2015
    Post IPO Equity • $135M
  • Feb 2012
    Post IPO Equity • $65M
  • Jun 2010
    Post IPO Debt • $160M

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