Associate Marketing Director, Zanzalintinib CRC Launch – Promotions

Alameda, CA (On-site)

$179K/yr – $253K/yrMid Level9+ years expFull time

Posted 3 months ago

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Job Summary

Drive US marketing tactics for Zanza in mCRC, translating brand strategy into executable promotions.

  • Own development and execution of US promotional plans across channels.
  • Must-have: pharma product marketing with FDA/Legal/Regulatory review experience.
  • Collaborate with field sales, agency partners, and cross-functional teams to deliver impact.

Job Description

Responsibilities

  • Support the development of US marketing tactical plans for new approval readiness and ongoing promotional execution of Zanza in mCRC
  • Ensure successful execution of compelling promotional tactics for US HCPs across personal and non-personal channels
  • Develop and align messaging platform and tactical rollout with brand objectives and strategies
  • Ensure key brand messages and materials are effectively communicated at sales meetings
  • Support management of the promotions budget, establish goals and metrics, and measure performance
  • Collaborate effectively with cross-functional partners, including field sales, sales training, market planning, and regulatory/compliance
  • Collaborate with the Patient/APP Marketing Team to develop promotional materials targeting patients, caregivers, and Advanced Practice Providers
  • Manage key vendor relationships, including the promotional agency of record
  • Foster trust and a strong culture across the broader marketing and sales teams and with partners throughout the organization
  • Ensure compliance with all laws, regulations, and policies that govern Exelixis conduct

Requirements

  • Master’s degree in related discipline and 9 years of related experience; or
  • BS/BA degree in related discipline and at least 11 years of related experience; or
  • Equivalent combination of education and experience
  • Experience in product marketing, field sales or market research/analysis in the pharmaceutical or biotech industries
  • Pharmaceutical Marketing
  • Experience with FDA Regulations of pharmaceutical drug promotions and experience with Legal, Medical and Regulatory review process
  • Advanced prioritization skills and ability to handle multiple projects
  • Comprehensive ability to collaborate with multiple organizational stakeholders
  • Advanced talent for blending innovation with pragmatic execution
  • Intermediate skills to network internally and externally

Preferred

  • Product launch experience
  • Oncology experience
  • Patient Marketing, advocacy relations, public relations, digital marketing and sales experience

Benefits

  • 401k plan with generous company contributions
  • group medical, dental and vision coverage
  • life and disability insurance
  • flexible spending accounts
  • discretionary annual bonus program
  • sales-based incentive plan (for field sales staff)
  • opportunity to purchase company stock
  • long-term incentives
  • accrued vacation days (15 in first year)
  • paid holidays (17, including a company-wide winter shutdown)
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Exelixis

Every Exelixis employee is united in an ambitious cause: to transform science into new treatments that give cancer patients and their families hope for the future. In this pursuit, we know our employees are our most valuable asset. As a diverse, growing team, everyone at Exelixis plays a role in advancing our mission through our innovative drug discovery, development and commercialization efforts. We take pride in our shared purpose, knowing the magnitude of our impact expands with every medicine we create and every form of cancer tumor type we treat.After operating in the challenging biotech sector for nearly three decades, we've evolved into a multi-platform cancer company with a proven track record of resiliency in the face of adversity. The success of our flagship commercial product set us up on our journey to discover and develop next-generation cancer treatments, driven by our relentless pursuit of results for the patients we serve. Cancer is our cause. Make it yours, too. Please see our Community Guidelines: bit.ly/4iBzJU0For more information about Exelixis, please visit www.exelixis.com, follow @ExelixisInc on Twitter or like Exelixis, Inc. on Facebook.

Founded in 1994
Alameda, California, USA
1.5K employees (92 in marketing)