Responsibilities

• Work with business and revenue teams to ensure our marketing priorities are aligned to business goals and impact
• Establish new processes to reduce busy work and become more effective, particularly around launching and onboarding new show
• Develop thoughtful POVs on new audience trends, platform changes, and other risks or opportunities to audience performance
• Develop and present new ideas and recommendations for growing audience to senior leadership
• Build repeatable launch processes and improve them over time
• Create and present launch strategies for new shows joining the network, including defining audience targets, key tactics, and messaging
• Build and strength relationships with talent and production partners across a range of genres and show types
• Oversee the design process for new shows, including developing show branding, promotional materials, and other visual assets for new shows
• Spearhead opportunities for unique and effective internal and external collaborations between relevant shows and editorial brands
• Expand our toolbox of promotional tools through targeted, measurable experiments with new tactics and channels
• Working closely with the communications team to identify earned PR opportunities, collaborations and guest opportunities for new shows and key talent
• Work with our data and analytics teams to develop and improve our audience data reporting, ensuring it’s accurate, useful, and clear for production and business team stakeholders
• Regularly analyze video, social and audio performance for our shows and reporting/interpreting key takeaways to show teams and leadership
• Use research and data to better understand our target audiences, industry trends and the competitive space for our shows
• Work across departments to develop surveys, focus groups and research projects to help internal teams understand our audiences better
• Develop and refine our best practices for building and sustaining audiences across audio, video and social platforms
• Work with editorial teams, talent and the Executive Director of Marketing to establish long-term social and video audience strategies for ongoing shows in the Vox Media Podcast Network
• Work with production and design teams to develop compelling social assets and useful social templates for each of our shows
• Research test and execute innovative ways to reach and engage podcast audiences across audio, video and social
• Regularly monitoring and reporting on audience data across social, video and audio channels, providing thoughtful recommendations for improving performance

Requirements

• 6+ years of previous experience building audiences across multiple channels
• Deep experience analyzing data and translating numbers into useful insights and actionable recommendations
• Proven ability to work with diverse stakeholders and build strong relationships with internal and external partners, with experience in client service a plus
• Strong experience writing consumer-facing marketing copy (e.g. social media posts, video titles, or promotional language)
• A creative, proactive, solutions-oriented mindset
• Experience in fast-paced and dynamic environments
• A track record of learning new channels, industries and markets quickly
• Enthusiasm for learning and growing
• Experience working with high-profile talent a plus

Preferred

• We are especially interested in candidates who have grown YouTube channels or built social-first brands.

Benefits

• This job is benefits-eligible.
• We pride ourselves in providing comprehensive benefits to support all of our employees wherever they are in life.
• You can find more information about our benefits here .
• Vox Media is committed to building an inclusive environment where everyone can show up as their authentic selves and create their best work.
• We recognize that great stories, platforms, products and services come from people with all manner of backgrounds and experiences.
• Learn more about our approach to corporate citizenship here .
• Vox Media is an Equal Opportunity Employer and qualified applicants will receive consideration without regard to race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state, or local law.
• Vox Media will also consider all qualified applicants with criminal histories in accordance with applicable Fair Chance laws.
• We are also committed to providing reasonable accommodations as part of the application process to candidates with disabilities.
• If you require a reasonable accommodation as part of the application process, please contact our People & Culture team (recruitment@voxmedia.com).