Responsibilities

• We are seeking an ambitious Associate Marketing Campaign Manager who will contribute to the end-to-end strategy, execution, and optimization of our demand generation and brand awareness campaigns. You will work with marketing, sales, and product teams to drive pipeline growth and develop compelling, educational, and mission-focused campaigns that resonate with fire chiefs, police chiefs, EMS directors, and city officials.
• Campaign Development: Work with our cross-functional team to help craft campaign strategies and tactics. Lead execution of comprehensive, multi-channel marketing campaigns (email, LinkedIn, webinars, search, content marketing) to drive brand awareness and generate qualified leads.
• Persona-Based Messaging: Create tailored, persona-focused messaging that highlights the value of our SaaS solutions in reducing response times, optimizing resources, and improving safety outcomes.
• Lead Generation & Nurturing: Develop and manage lead generation campaigns that convert prospects into marketing qualified leads (MQLs) and sales qualified leads (SQLs), working closely with Sales Development Reps (SDRs).
• Performance Analysis & Reporting: Monitor campaign performance metrics (ROI, CPL, SQL conversion rates) using tools like HubSpot and Salesforce. Provide actionable insights to optimize strategy and achieve KPIs.
• Content & Asset Creation: Collaborate with creative teams to develop compelling marketing collateral, including white papers, case studies, videos, and landing pages.
• Cross-Functional Collaboration: Align with product marketing, sales, and leadership to ensure marketing initiatives support quarterly growth objectives.