Responsibilities

• Partner with the Social Media Manager to execute HALO’s organic social strategy across Instagram, TikTok, Facebook, and emerging channels.
• Own day-to-day social scheduling, publishing, tagging, and monitoring, ensuring content is accurate, on-brand, and optimized for each platform.
• Help build and maintain the monthly social content calendar, aligning content with product launches, campaigns, promotions, cultural moments, and broader marketing priorities.
• Proactively identify trends, formats, hooks, conversations, and recurring content series that HALO can authentically participate in.
• Write on-brand short-form social copy and help evolve HALO’s social voice across platforms.
• Partner with HALO’s Content Creator to identify content needs, capture opportunities, and platform-specific creative ideas.
• Capture and edit social-first content and, when appropriate, participating in on-camera content for the brand.
• Support exploration and growth of additional channels including YouTube, Pinterest, and Reddit.
• Partner with the Social Media Manager to continuously optimize the content mix based on platform performance and audience behavior.
• Manage day-to-day proactive and reactive community engagement across Instagram, TikTok, Facebook, DMs, and relevant community spaces.

Requirements

• 3–5 years of relevant experience in social media, influencer marketing, community management, or creator marketing, ideally within a consumer, DTC, lifestyle, parenting, or juvenile products brand.
• Bachelor’s degree in a related field
• Hands-on experience managing social channels and executing social and influencer campaigns.
• Strong working knowledge of Instagram and TikTok, with familiarity across Facebook, YouTube, Pinterest, Reddit, and emerging platforms.
• Experience identifying, communicating with, and managing influencers, creators, and brand partners.
• Experience with creator gifting, product seeding, UGC sourcing, usage rights, and campaign tracking.
• Strong community management skills with sound judgment when navigating sensitive consumer conversations.
• Proven ability to create and edit social-first photo and video content using tools such as CapCut, Canva, and native platform editing tools.
• Strong copywriting skills with an eye for cohesive visual and written storytelling.
• Strong editorial judgment and the ability to distinguish between content that is timely and engaging and content that is right for the brand.

Preferred

• 3–5 years of relevant experience in social media, influencer marketing, community management, or creator marketing, ideally within a consumer, DTC, lifestyle, parenting, or juvenile products brand.
• Bachelor’s degree in a related field
• Hands-on experience managing social channels and executing social and influencer campaigns.
• Strong working knowledge of Instagram and TikTok, with familiarity across Facebook, YouTube, Pinterest, Reddit, and emerging platforms.
• Experience identifying, communicating with, and managing influencers, creators, and brand partners.
• Experience with creator gifting, product seeding, UGC sourcing, usage rights, and campaign tracking.
• Strong community management skills with sound judgment when navigating sensitive consumer conversations.
• Proven ability to create and edit social-first photo and video content using tools such as CapCut, Canva, and native platform editing tools.
• Strong copywriting skills with an eye for cohesive visual and written storytelling.
• Strong editorial judgment and the ability to distinguish between content that is timely and engaging and content that is right for the brand.