Associate Manager, Social Media Community (Hybrid Role - New York)

New York City, NY (Hybrid)

$85K/yr – $95K/yrMid Level4+ years expFull time

Posted 1 month ago

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Job Summary

Own the social voice for professionals and consumers, guiding cross‑channel education and campaigns on Instagram and TikTok while staying anchored to science‑backed credibility.

  • Growth/Content Strategy: Lead cross‑functional social planning and channel mix to maximize reach and education for hair professionals and consumers.
  • Audience & Messaging: Define target professionals and messages, ensuring trusted, authoritative voice across platforms.
  • Measurement & Creative: Define KPI framework, track trends, and tie insights to creative analysis and brand education."

Job Description

Own and evolve OLAPLEX's social voice for professionals and consumers, shaping multi-channel strategy and education across Instagram, TikTok, and emerging platforms with a science-backed, pro-first stance.

  • Responsibilities: Lead cross-functional social strategy and campaign planning for Instagram and TikTok, aligning with business goals.
  • Responsibilities: Own audience targeting, messaging, and channel mix to maximize reach and credibility in the professional hair care community.
  • Responsibilities: Develop KPI framework, competitive benchmarks, and trend tracking to measure impact and guide creative analysis.
Olaplex logo

Olaplex

2.9 Glassdoor

OLAPLEX, Inc. is a foundational health and beauty company inspired by professional stylists, empowered by innovation and a belief that beautiful hair starts from the inside out. From the moment OLAPLEX Complete Bond TechnologyTM transformed its first strand of hair, our products have proven that molecular-level science has the power to restore hair health and unlock new styling possibilities. With over 10 years of experience bringing groundbreaking products from the lab to the chair, we’ll never stop innovating to help pros, their clients, and all healthy hair seekers achieve great hair days today, tomorrow, and for years to come. Our mission is to create a culture that celebrates our bonds by embracing, elevating, and empowering individuals from all backgrounds.

Founded in 2014
New York, New York, USA
426 employees (80 in marketing)
45% recommend to a friend
74% CEO approval

Traffic Signals

Monthly Visitors
833.5K
Monthly Google Ads Budget
$35.4K
Traffic Source Mix
Search
40.1%
Direct
46.7%
Referral
6.6%
Social
3.9%
Paid
2.5%

Headcount Trend

Current headcount: ~433

Marketing Team

Marketing Team Size
63 (15% of company)
Marketing Roles Posted (Last 30 Days)
2

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