Associate Manager, Paid Social at The New York Times | New York City, NY | $85K/yr – $100K/yr

The New York Times

Associate Manager, Paid Social

New York City, NY (Hybrid)

$85K/yr – $100K/yrMid Level3+ years expFull time

Posted 1 month ago

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Job Summary

Own paid social execution and testing at scale, pairing audience design and budget pacing with cross-team insight to lift ROAS and CPA while staying ahead of platform changes.

Campaign ownership: end-to-end management, optimization, and creative rotation across social channels.
Test and learn: drive A/B tests, Conversion Lift, and audience/creative experiments with analytics partners.
Collaboration and governance: work with strategy, analytics, and platform/vendor teams to turn insights into high performing formats and efficient workflows.

Job Description

Responsibilities

Own end-to-end paid social campaign execution and optimization
Design and manage audience segmentation, creative rotation, and budget pacing
Develop testing roadmaps to improve performance outcomes (test audiences, creative, bidding, placements etc)
Collaborate with in-house media strategy team to develop and build high-performing ad formats based on performance insights
Collaborate with analytics team members to execute testing plans across platforms (i.e. A/B Testing, Conversion Lift)
Manage vendor and platform relationships to stay ahead of industry changes and testing opportunities
Consult internal teams on channel best practices and provide creative insights to help inform the creative development process
Analyze performance trends on an ongoing basis and benchmark across key metrics (i.e. CVR, CPA) to make impactful optimizations to improve performance on an ongoing basis
Experimentation with automation tools and workflow processes
Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Requirements

3+ years of experience managing paid social campaigns at scale (agency or in-house)
2+ years in performance marketing
Deep expertise in Meta Ads Manager and at least two additional social platforms.
Track record of results-driven campaign execution and management
Familiarity with iOS 14+, CAPI, and evolving privacy frameworks
Analytical skills with proven experience hitting ROAS, CPA, or CPI goals

Preferred

Understanding of audience targeting, creative optimization, platform features

The New York Times

4.1 Glassdoor

The New York Times is powered by the idea that independent, deeply reported journalism fuels a healthy and engaged society. Our reporters, columnists, editors, engineers, designers, data analysts, developers and marketers breathe life into the most important topics of our time and tell stories that might otherwise go untold. Whether bringing new truths to light with our reporting, building innovative products that deliver a best-in-class digital experience, or analyzing data to understand how we can best serve our readers, our people power the world’s top destination for journalism. Working at The Times means envisioning and developing the future of journalism. Bring your passion, perspective and experience and join us as we seek the truth and help people understand the world. Check out our career opportunities (nytco.com/careers) and follow our page to connect with Times employees, journalists and readers.

Founded in 1851

New York, NY, US

10K employees (4,734 in marketing)

www.nytco.com/careers

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