Responsibilities

• Own end-to-end paid social campaign execution and optimization
• Design and manage audience segmentation, creative rotation, and budget pacing
• Develop testing roadmaps to improve performance outcomes (test audiences, creative, bidding, placements etc)
• Collaborate with in-house media strategy team to develop and build high-performing ad formats based on performance insights
• Collaborate with analytics team members to execute testing plans across platforms (i.e. A/B Testing, Conversion Lift)
• Manage vendor and platform relationships to stay ahead of industry changes and testing opportunities
• Consult internal teams on channel best practices and provide creative insights to help inform the creative development process
• Analyze performance trends on an ongoing basis and benchmark across key metrics (i.e. CVR, CPA) to make impactful optimizations to improve performance on an ongoing basis
• Experimentation with automation tools and workflow processes
• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Requirements

• 3+ years of experience managing paid social campaigns at scale (agency or in-house)
• 2+ years in performance marketing
• Deep expertise in Meta Ads Manager and at least two additional social platforms.
• Track record of results-driven campaign execution and management
• Familiarity with iOS 14+, CAPI, and evolving privacy frameworks
• Analytical skills with proven experience hitting ROAS, CPA, or CPI goals

Preferred

• Understanding of audience targeting, creative optimization, platform features

Benefits

• Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.