Responsibilities

• Build and launch campaigns within your primary channel, ensuring accuracy and adherence to best practices.
• Conduct regular optimizations (bids, budgets, creative, audiences) to drive performance improvements.
• Monitor pacing, delivery, and KPI alignment on a daily/weekly basis.
• Stay current with platform updates, trends, and policy changes across your primary channel.
• Share new features, beta opportunities, and platform insights with internal teams.
• Maintain relevant certifications.
• Serve as secondary support on another media channel to ensure integrated team coverage and reduce siloes.
• Collaborate with other specialists to cross-train and share learnings across platforms.
• Analyze campaign performance and contribute insights to reports and internal discussions.
• Provide tactical recommendations to Media Managers and Account Leads for client strategy.

Requirements

• 1–3 years of hands-on experience managing paid media campaigns in at least one of the following: Search, Social, Programmatic, or emerging platforms (e.g., TikTok, Reddit).
• Strong understanding of digital advertising fundamentals, performance metrics, and optimization levers.
• Ability to navigate and troubleshoot within ad platforms and reporting tools.
• Detail-oriented, analytical, and proactive in identifying opportunities for improvement.
• Eagerness to learn and support cross-channel collaboration.
• Maintain relevant certifications (e.g., Google Ads, Meta Blueprint, TikTok Academy).